Print Advertising   Term Paper ID:33980 Click to get this paper

Essay Subject: This paper involves choosing a print ad and then selecting five or more key ...... More...

4 Pages / 900 Words 0 sources, 0 Citations, MLA Format $16.00 Return to List of Papers

Paper Abstract: Examines the print ad "Bikini Touch" and selects several key words from the ad discussing why they were used and what images they evoke in the minds of potential customers. Paper Introduction: Print Advertising The purpose of this particular advertisement is to sell a newproduct called Bikini Touch a painless hair remover In addition since this is a relatively new product another purpose of the printadvertisement is to explain the benefits of this system over other hairremoval products such as razors The purpose of the text of theadvertisement is to convince potential buyers that this product is theproverbial better mousetrap The manufacturer wants consumers to believethat the technology employed by this product is revolutionary Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. The purpose of this particular advertisement is to sell a newproduct called Bikini Touch, a "painless hair remover." In addition,since this is a relatively new product, another purpose of the printadvertisement is to explain the benefits of this "system" over other hairremoval products such as razors. Theinference from the advertisement is that by using this hair removalproduct, consumers will be able to experience pain free hair removalwithout irritation or so-called razor bumps. The word "perfect" as it relates toa beauty product is important because the implication is this: BikiniTouch will make your body more perfect no matter how you look today.Another important word in this ad is "irritation." Based on howprominently this word appears in the ad itself it seems clear that avoidingirritation during the hair removal process is a key feature among potentialcustomers. It capitalizes on their desire to avoid pain by statingthat the system is painless. The advertisement infers that the product is a permanentsolution rather than a short-term fix. The product works instantly,and users have a better body image instantly once they use this product.The negative connotation is that alternative products cannot and do notguarantee instant gratification. The manufacturer wants consumers to believethat the technology employed by this product is revolutionary. The print adsuggests that users will achieve a certain degree of perfection by usingthe product. Among the moreevocative words are: . It assures users that there will beno unexpected and undesirable side effects such as pain or skin irritation. The negative connotation isthat all of the other hair removal products on the market suffer incomparison to Bikini Touch because they are painful. The word "touch" suggests that this beauty aid works oncontact; in effect, that all one has to do is to touch the problem areawith the product and the unwanted hair will be removed. Irritation . The positiveconnotation is that Bikini Touch is so confident that their product willnot cause irritation that they are willing to address this potential sideeffect of hair removal directly. Perfect . Print Advertising 1. Touch Each of these words is intended to create a link in the mind of thetarget market. Some of the words chosen were deliberatelyambiguous; giving the impression that the product offers more desirablebenefits than the product actually delivers. Instantly . For a perfect body, you should use this product, and only this product, for fast and painless hair removal The positive connotation of the word instantly is that users of thisbeauty product receive instant gratification. Positive and negative connotations: The positive connotation of theword painless is that this product will not cause pain resulting fromnicks, cuts, or razor bumps and irritation. The negative connotation is that razors andother hair removal products are painful and require far more than touchingthe unwanted hair to remove it. This product can make you perfect . Painless . There are a number of key words in the advertisement. The negative connotation is that all other hair removal systemsare deficient to the extent that they do not remove hair permanently. The positive connotation of the use in this advertisement of the wordforever is that users of the product will have unwanted hair removedforever. For example, a beauty aid that promises results "instantly"is more appealing than a product that takes time to work. The possible implications areas follows: . Thesis statement: Some of the words used in the print advertisementfor Bikini Touch were selected to evoke specific ideas and images in theminds of potential consumers. It recognizes anumber of inherent desires among individuals. The purpose of the text of theadvertisement is to convince potential buyers that this product is theproverbial better mousetrap. The last word with special meaning or connotation is the word touch.The positive inference is that simply by touching this product to unwantedhair the hair is removed. A more careful reading of thead makes it clear that the product does not kill the hair follicles andthat the unwanted hair will grow back. The negative implication is that otherhair removal products always cause irritation whether they are usedproperly or improperly. The word irritation is used twice in the advertisement. This is the perfect solution to the problem of unwanted hair . The connotation of a beauty aid that promises perfect results is thatpeople using this product will look perfect. Forever . Perfect people use perfect products like this one . It promises instant results. It recognizes their desirefor convenience. The word"painless" implies that the previous method for hair removal was painful.The use of the word "forever" is important because the implication is thatthis is a single use product suggesting or implying that unwanted hair canbe painlessly and instantly removed forever. This product is perfect . Conclusion: This is a well-written advertisement. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.