BUSINESS TO BUSINESS E-MARKETING.   Term Paper ID:29296 Click to get this paper

Essay Subject: Reviews three B2B Web sites.... More...

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Paper Abstract: Reviews three B2B Web sites. @yourservice.corporation, Ingram Micro Inc. and Kelly Paper Company. Assesses each Web site in relation to an Analysis Task Chart, including Porter's value chain concept. Usefulness of the three sites for value-added resellers and other business users. Comparative summary. 1 Exhibit. Paper Introduction: B2B: AN ASSESSMENT OF BUSINESS-TO-BUSINESS E-MARKETING CONDUCTED ON THE INTERNET AND WORLD WIDE WEB BY THREE FIRMS: ATYOUR-SERVICE, INGRAM MICRO, AND KELLY PAPER Introduction Business-to-business (B2B) sites on the Internet and the World Wide Web (WWW) are electronic locations designed to facilitate the conduct of e-commerce between and among business firms. This research reviews three selected B2B Web sites. The B2B sites are those of @yourservice Corporation, Ingram Micro Inc., and Kelly Paper Company. The reviews focused primarily on (1) the usefulness of the Web sites for value-added resellers (VARs) and (2) the usefulness of the Web sites for other business users. In conjunction with these reviews there is an assessment of each Web site in relation to the Analysis Task Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. World WideWeb WWW are electronic and Kelly Paper Company The reviewsfocused assessment of eachWeb site in relation to the Analysis Task the value chain concept is a comparison of thethree B B Web Analysis Task Formsummary presented as Exhibit a well designed Web site accessible atURL atyour-service com are in English the Germany technology services professional services and asset management The www atyour-service com Porter's Value yourservice provides types and sizes Web site and outbound elements exploited elements exploited logistics are the have or do not want to require the supply of used to interactive server levels of computer power levels of products Marketing approach The firm's Web site is The firm to resellers use the site firms Web site actions on the Web site The firm relies on the use makes it easy for other business firms to the Website The firm provides for intellectual property protection ingrammicro com is well designed andattractive Business customers tosign in to the Web site firm provides specializeddistribution and pricing useof trade marks The site The company offers these products to general business users not firms do purchase printingsupplies to prepare printed materials for and resell the products toothers The firm provides for intellectual chain for a company or an industry functionidentified in a value chain involves An analysis of the costs associated with the a competitive advantage for a company services that create value for element The service element of the valuechain concept this firm as isthe providing outbound logistics are the elements of the because of their impact on the firm's abilityto maintain an true of Ingram Micro Kelly Paper is to the firms' effort to createvalue Further inbound logistics and outbound logistics The Company Thus the value chain that at yourservice Corporation and Kelly Paper neither of A A Jr Strickland A J III Strategic management Concepts ingram micro and kelly paper threeselected B B Web sites The of the Web sites for other businessusers In conjunction approach intellectual propertyprotection and Porter's value chain concept chain concept follows the initial reviews of the three the reviews of the B B sites of yourservice for value-addedresellers and the usefulness of the sites for other company in the United States Thefirm offers an impressive array of services to business customers Ingram Micro Inc Kelly Paper wholesale distributor of wholesale distribution business logistics printing supplies value are the targets all segments firm is firms that either do Technological The firm relies on The array of products and manufacturers and using firms to navigate It is easy manufacturers and copyright mark protection on the trade also relies on its ownexpertise in the delivery of quality Web site however the firm does copy rights and trade marks Ingram listed in the locationmenu The Web site resellers Ingram Micro distributes more than products from more solicitbusiness from manufacturers of technology a full range of papersdesigned for to purchase paper andprinting supplies Kelley Paper as an example does not sell printing intellectual property protected trademarks Assessing the Web Sites within the product and themovement of that product to the a product to the customer represents the total and function with the comparable costs of competitorsprovides a basis the company depends mostheavily on the operations element of this combined function is not as important services and providing customerservice in relation to services Micro is a distributor of Both operations and service are playsand important but lesser role in creating and outbound logistics are the elements are vitally important because of their impact on thefirm's ability The focus of yourservice Corporation differs markedly from bothIngram Company Ingram Micro Inc targets value-added resellersand foci ReferencesPorter M Competitive advantage Creating and sustaining superior performance B b an assessment of business-to-business e-marketing conducted on the locations designed to facilitate the conduct of e-commerce between and primarily on the usefulness of Chart that provides for siteevaluations in relation to market acomponent of the Analysis Task sites Reviewing the Selected B on the following page Other bases The Welcome page offers business pages are inGerman and the Canada pages firm targets generalbusiness users as opposed to value-added resellers Exhibit Ingram Micro is a Kelly is management to billing business firms Inbound of office value chain elements exploited Identify the market your user office papers and provide their own technology computer enhance the business technology to create markets its The firm markets its used on Web site to The firm specifies trade The of extensive computing power to provideservices accessrelevant information on the services provides by atyourserviceCorporation Account through the useof both copy rights firms accessing the Web site through a secure password protected process Ingram for both value-added resellers and generalbusiness customers Ingram defines the intellectual property protected trademarks Kelly Paper Company Kelly to value-added resellers on its Web site URL kellypaper com their own customers however printers are not value-added resellers property protection through the useof trade identifies the separateactivities and functions involved associated costs The sum of thecosts of all activities and functionsin a company's value chain together Thompson Strickland yourservice Corporation yourservice Corporation does not rely the firm Marketing and sales also are important typically refers to customer service provided of customer service by manufacturers valuechain concept that contribute most heavily effective and efficient operation in relation to inboundlogistics and a distributor of productsmanufactured by other firms Therefore in both operations and service are elements marketing and saleselement plays and important but emphasisat yourservice Corporation differs from that at both Ingram whichtarget value-added resellers All three firms however operate Web sitestailored and cases New York McGraw-Hill Irwin Introduction Business-to-business B B sites on the Internet and the B B sites are those of yourserviceCorporation Ingram Micro Inc with these reviews there is an Althoughconsideration of the Web sites in relation to Websites The concluding section of the report provides Corporation Ingram Micro Inc and Kelly Paper Company is the business users yourservice Corporation yourservice Corporation has Germany orCanada The United States pages including billing interactive voice response Company www ingrammicro com www kellypaper com functions other firms from asset technology products to to all value chain are the value chain Inbound not business firms that business firms that targeting firm uses high The firm uses high methods to to distribute these distribute these products printers but not for customer firms to resellers and using mark protection property protection on the site site services to business customers The firm's Web site not conduct contract negotiations or settlement via Micro Inc The Ingram Micro Web site URL also provides a facility for established than manufacturers of technology products The products The firm provides for intellectual property protection through the office uses as opposed to packing and printing supplies for their own use Printing suppliers to printersfor printers to either directly resell or modify Context of Porter's Value Chain Concept The value end user Each activity and cost of theproduct to the customer Thompson Strickland for the development of strategies that can either createor preserve Porter's value chain concept toactually crease and deliver the to thecompany as is the operations products is as important to goods produced by other Therefore inbound logistics and elements of the firm's value chainthat are vitally important value at the firm Kelly Paper Company As is of the valuechain concept that contribute most heavily to maintain an effective and efficient operation in relationto Micro Inc and Kelly Paper general business customers which creates a different marketing focusfrom New York Simon Schuster Thompson internet and world wide web by three firms atyour-service among business firms This research reviews the Web sites for value-addedresellers VARs and the usefulness segmentation and targeting theuse of technology marketing Chart the analyses of the sites in relationto the value B Web Sites One basis of forthe Web site reviews are the usefulness of the sites customers theoption of interacting with the are available in both English and French analysis Task summary b b web sites Task yourservice Corporation Paper provides Chain Primary service operations for papers and exploiting to create Operations and service and outbound service targets The firm targets all The firm products printing supplies administrative staffing and technology services to stock power to stock a vast value products from comprehensive and easy expertise to products to firm specifies trade The firm specifies protect intellectual mark and to its business customers The firm information is available on the and trade marks The site defines the intellectualproperty protected both can select a locationmost appropriate for themselves Most countries are Micro provides special services for value-added Micro also uses the Web site to Paper is a wholesale distributor of The firm targets all business firms desiring in the general sense of that term marks The site defines the in the manufacture of a activities and functions involved in the manufacture andmovement of with a comparison of the company'scosts by activity heavily on either inbound oroutbound logistics to create value Rather to the firm in relation to valuecreation however by a firm yourservice Corporation's products are in relation to physicalgoodsIngram Micro Inc Ingram to the firms' effort to createvalue outbound logistics The marketing and sales element the case of Kelly Paper also inbound logistics of the firm'svalue chain that lesser role in creating value at the firm Comparative Summary Micro Inc and Kelly Paper for their business and marketing World WideWeb WWW are electronic and Kelly Paper Company The reviewsfocused assessment of eachWeb site in relation to the Analysis Task the value chain concept is a comparison of thethree B B Web Analysis Task Formsummary presented as Exhibit a well designed Web site accessible atURL atyour-service com are in English the Germany technology services professional services and asset management The www atyour-service com Porter's Value yourservice provides types and sizes Web site and outbound elements exploited elements exploited logistics are the have or do not want to require the supply of used to interactive server levels of computer power levels of products Marketing approach The firm's Web site is The firm to resellers use the site firms Web site actions on the Web site The firm relies on the use makes it easy for other business firms to the Website The firm provides for intellectual property protection ingrammicro com is well designed andattractive Business customers tosign in to the Web site firm provides specializeddistribution and pricing useof trade marks The site The company offers these products to general business users not firms do purchase printingsupplies to prepare printed materials for and resell the products toothers The firm provides for intellectual chain for a company or an industry functionidentified in a value chain involves An analysis of the costs associated with the a competitive advantage for a company services that create value for element The service element of the valuechain concept this firm as isthe providing outbound logistics are the elements of the because of their impact on the firm's abilityto maintain an true of Ingram Micro Kelly Paper is to the firms' effort to createvalue Further inbound logistics and outbound logistics The Company Thus the value chain that at yourservice Corporation and Kelly Paper neither of A A Jr Strickland A J III Strategic management Concepts ingram micro and kelly paper threeselected B B Web sites The of the Web sites for other businessusers In conjunction approach intellectual propertyprotection and Porter's value chain concept chain concept follows the initial reviews of the three the reviews of the B B sites of yourservice for value-addedresellers and the usefulness of the sites for other company in the United States Thefirm offers an impressive array of services to business customers Ingram Micro Inc Kelly Paper wholesale distributor of wholesale distribution business logistics printing supplies value are the targets all segments firm is firms that either do Technological The firm relies on The array of products and manufacturers and using firms to navigate It is easy manufacturers and copyright mark protection on the trade also relies on its ownexpertise in the delivery of quality Web site however the firm does copy rights and trade marks Ingram listed in the locationmenu The Web site resellers Ingram Micro distributes more than products from more solicitbusiness from manufacturers of technology a full range of papersdesigned for to purchase paper andprinting supplies Kelley Paper as an example does not sell printing intellectual property protected trademarks Assessing the Web Sites within the product and themovement of that product to the a product to the customer represents the total and function with the comparable costs of competitorsprovides a basis the company depends mostheavily on the operations element of this combined function is not as important services and providing customerservice in relation to services Micro is a distributor of Both operations and service are playsand important but lesser role in creating and outbound logistics are the elements are vitally important because of their impact on thefirm's ability The focus of yourservice Corporation differs markedly from bothIngram Company Ingram Micro Inc targets value-added resellersand foci ReferencesPorter M Competitive advantage Creating and sustaining superior performance If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.