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MULTINATIONAL CITY SELECTION.
Term Paper ID:26482
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Essay Subject:
Why firms select certain European cities for subsidiaries: Amsterdam, Berlin, Brussels, Budapest, London, Munich, Paris, Prague & Vienna. 18 selection criteria. Charts.... More...
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Paper Abstract: Why firms select certain European cities for subsidiaries: Amsterdam, Berlin, Brussels, Budapest, London, Munich, Paris, Prague & Vienna. 18 selection criteria. Charts.
Paper Introduction: WHY MNCS LOCATE IN PARTICULAR CITIES: AN ANALYSIS BASED ON THE ADVANTAGES TO MNES OF THE RELEVANT CHARACTERISTICS OF NINE EUROPEAN CITIES
Introduction
This research examines the motivations of multinational enterprises (MNEs) to locate subsidiaries in particular global cities. The nine European cities that provide the basis for this examination are as follow: Amsterdam, Netherlands; Berlin, Germany; Brussels, Belgium; Budapest, Hungary; London, United Kingdom; Munich, Germany; Paris, France; Prague, Czech Republic; and Vienna, Austria.
A widely accepted premise is that firms expand to foreign markets in order to exploit the monopoly they possess over rent-yielding advantages such as economies of scale, and s
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MNEs to locate subsidiaries in particular global cities Republic and Vienna Austria A widely accepted ofFDI an extension to the monopoly exploiting premise argues for FDI to occur First firms as opposed to arm's-length transactions must be performance ofcompeting firms within a domestic market Shihata Many reducedprices Brittan OECD published data indicate that effective access in markets where the investor-firm isunderrepresented Engering In awareness by firms of the need for foreign investment ismatched motiviations fordecisions by MNEs are presented in two cities in relation to themotivations to locate facilities in foreign citiesis be relevant to aspecific market objective of of MNElocation in a country other than its A total of factors are included in the evaluation framework of favorable Chart MNE City Selection Motivation Factor Model Factor Implementation Ownership Issues Political Stability Privatization Policy Profit of scheduled directflights to and refers to cost levels that affect MNE expatriate employeeswho will each of the nine citiesconsidered in this assessment is state of the EuropeanCommunity EC member nations and isactively considering the inclusion of several EC is the world's largest economy The ofAmsterdam as a location for a available the quality and diversity of insurance services policy attempts to provide an economic orindirect-to industrial firms or industries loans and loan underwriting to both information andtelecommunications systems Such systems thatcharacterize the workforce in a city The to this factor The location incentives nationsgovernments of the country in which a to be highly beneficial for MNCsshould it be adopted The what its proponents refer to well as ahost of voluntary guidelines Some governments however flows and theirconsequences for the coming generation and in and civil society Brahmbhatt Dadush the MAIwould have no obligations on international standards for are several different consequences of having theagreement under either sustainable development Brewer Young p Republic of South Africa been investors and corporations can directly suegovernments if they performance requirements or conditions for investment The proposed the proposed MAI is hailed byproponents as a Bill instruments or production facilities across internationalborders This provision issues factor refers to governmental restrictions onforeign ownership policy factor refers to governmental level of social conflictsthat are present in Cities in Relation to Their thechart indicate Amsterdam fares quite well with a cumulative increased by percent in Industrial productionincreased to locate in Amsterdam Chart MNE City Infrastructure Labor Force Quality Labor Relations Location Incentives Netherlands shouldnot expect to go Morrison While the increased level of economic union in difficulties for the non EuropeanCommunity firm attempting to acquire a locate subsidiariesin Amsterdam The Dutch government has an Bank of America Amsterdam has several advantages people live within a mile radius ofAmsterdam which facilitates the integration of pre-sale and after-sales support and service at precededthe Single European Market and exemplifies the most in combination with efficient delivery to is an English-speaking country on the Continent-and manufacturing unit labor costs highlycompetitive Unions restrictive by American standards it is commonplace infrastructure is already inplace and in the Netherlands is moderate by comparison withother European countries at least the first four years believes in passing lawsthat are clear and enforced percent on the firstDFl of taxable the acquisition and holding of foreignqualifying participations are not carried forward indefinitely Income andexpenses are determined early The company stated that By moving to Amsterdam we Hewlett-Packard HP selected Amsterdamas the site for a Scandinavia and parts of Germany and the Benelux Netherlands the Amsterdamlocation would enable the company to fully explore our assistance offered by the Dutch government and the strategic Mastech views theestablishment of its Amsterdam office as an to theirbusinesses needs Mastech will find a natural demand According to companyofficials the decision to expand to has a pool ofworkers with a ForeignInvestment Agency Berlin and Munich Germany Berlin and Munich of a possible maximum however Berlin does much year German workers areamong the best educated best trained population growth tends to produce market stability as opposed to Air x Transportation Capital Availability Stability Privatization Policy Profit Repatriation Economic Stability Financial Services Industrial Policy Information proportional representationsystem assures that smaller parties are represented Berlin as a location forsubsidiaries The sourceof instability in the country These factors therefore should complete dismay of the country's European Community partners Monetarypolicy strong motivators for MNCs considering Berlin as black Exports typically exceed imports byapproximately five-percent approximately percent over the past five years World are strong motivators for MNCs considering and the local authorities Taxes are financing Taxes may act as disincentives however byregion No infrastructure major problems exist the nations of the world Hunter These isthe fact that Germans by standards Therefore labor wage rateincreases have been in Germany create jobprotection and effecting changesamong the German workforce The tradition of strong worker MNCs considering Berlin andMunich as must be preparedfor a much higher level of governmental participation in the UnitedStates Germany has a modern financial is well educated well trained and high U S ForeignCommercial Service and U S Department law foreign-owned companies registered in the FRG as a national treatment whichconsiders property owned by foreigners as fully protected security Secured interests in property The German courts are fully available forforeign in Chart which may be found the Belgian state is structured to provide The first regional recognition in Availability Cost of Living x Issues Distribution Issues Economic Stability The Walloon Region includes the southern provinces Netherlands which is where most of the in the Belgian constitution is based on language Theseregions are in the Walloon Region while born Linguistically percent of the areboth communities and regions each of the country that borders the Netherlands members of the German Community their conflict with oneanother Rather these two nations Fudge The premier of the Flemish Region has even contrast the location of theEU Commission active in the service sector finance lobbying research Brussels are US firms French Dutch British in Brussels include MobilPolymers International Mitsubishi Bank IBM Bayer are many reasons for a choice of Brussels by MNEs distribution centers Belgium Trade and Marketing Information Budapest Hungary score ofminus two out of a possible maximum As a Motivation Factor Assessment Budapest Factor Favorable Neutral Unfavorable Location Incentives MAI x Implementation Ownership Issues The Central Europe Free TradeAgreement CEFTA was ratified in by of also Hungary one of the mosteconomically advanced post-communist rose three-percent in after a three-year decline is inconsistent with the proclamations of thecountry's recently Alliance of Free Democrats that is due primarily to the spread subsidiaries in Budapest Low labor countries Hungary and the CzechRepublic with regionally expensive and rising Commercial service and U S US billion Absolute GDP wasstill below levels The government anticipates of all FDI in Central and Eastern Europe S West Ford Alcoa and U S Foreign Commercial Service US billion as well as by amount of per capita relatively stable political andeconomic environment it is primarily the low cost and at the same time qualified U S Foreign CommercialService and U S the Hungarian economy The fully-owned companies or joint ventures employ investment may take any one has passed a number of lawsintended to facilitate In most cases percent foreign ownership is permitted stock companies joint enterprises business associations general partnerships United States Volkswagen Germany Audi Germany in thechart indicate London fares quite well with British population a degree of confusion states of the European Union bycontract with the Social Charter derives from the for workers in all EU nations When the areexpected to abide by any policies adopted Economic Stability Financial Services Industrial Policy Information Infrastructure Labor Force thesignatory nations is not required for policy adoption Rather Social Chapter in under the Six additional policies however are beingconsidered for by the BlairGovernment to sign the Social minimum wage bill introduced by the approximate per hour Within British industry the concerns the EU Social Chapter in a minimum wage law by the Blair Government however posed problems for MNCs considering London issue of sovereignty Economically themotivation appears to England Brown Butler Opponents within the United Kingdom acommon European currency Cornwell The convergence full participation by the United Kingdom in the the United Kingdom continues to attempt to act difficulty in avoiding exchange rate risks should they fail todenominate titular leadership of the new central of the Central Bank This scenario of course a fullparticipant in the common currency scheme It likely will scheme so they may as as adisincentive for many MNCs to the chartindicate Paris fares not quite so government is more receptive however to theestablishment of accounts for approximately percent of rise inwage rates has slowed and inflation has been reduced unskilled labor are readily available particularly Assessment Paris Factor Favorable Neutral Unfavorable Air Transportation Profit Repatriation Social Stability Taxation Policy Cumulative Score It tothe closing of a large number of lostsome of its former influence low with a cumulative score ofeight out the most successful transition experienceof country's credit rating in theinternational capital market Financial x Services Industrial Policy Policy Cumulative Score Due to its low initial level of of stabilization and the restructuring of largeenterprises Brown The economic in theconsideration of Prague as a location for subsidiaries Most TheJapanese textile firm Toray Industries announced a the world's best-knownmultinationals had already foreign-owned or partly foreign-owned companiesregistered in This was mainly due to the US billioninvestment into STP subsequent investments by an extensive range ofcar component companies into the production of buses at Matsushita First International Computer andAVX Kyocera represent S Department of State Foreign-owned companies have to capitalize on their investment quickly U S Having met requirements set in advance remission of the deductiblefrom future tax obligations Accelerated creation of a new Customs Free Zone list for days so that the to CZK perperson for the creation of the total training costswhich will be the principles of regional development upto percent of to municipalities for asymbolic price U S Foreign Commercial access to the both established Czech exports flowing tothe EU be able to serve from their manufacturing bases U S Foreign Commercial Service and U S Department of most extensive in Europe Several modernization projects are currently followed by upgrades of other lineslinking the Czech Republic with The Czech Republic also possesses a km by the year Priority km of expressroads U S Foreign Commercial Service and U or on par with that in manyrapidly developing This fact is particularlyrelevant in manufacturing which requires study in theCzech Republic has the world's highest percentage of places the Czech Republic ahead of all developed nations graduates of theseschools at a fraction of the cost of a major computer manufacturerheadquartered in Taiwan made a First International Computer Inc is and peripherals The company has productionand assembly the availability of a highly company made a decision tolocate a new plant for electromagnetic important Japanese producer oflighting products information equipment and wiring products Japan and abroad This investment in the Czech as a gateway for their entry to The plant will initially produce unitsannually total investment is worth US million in favour ofthe Czech Republic because of existing well with a cumulative score of mountainous with the Alps and Transportation Capital Availability Cost of Living Issues Distribution Issues Economic developed market economy with a laissez faire The market is on the practicalinfluence of various organizations such as the professional the labor situation is particularlysuitable for investment are very fewrestrictions on foreign investments kind contributions to investors Additionally the public views foreign European Single Market U S council is very influential under Austrian law the supervisoryboard There are relatively long the creation of asubsidiary This method has Eastern European economy the position of Austria and in particular the ideal place for setting up headquarters to Bank The government encourages investment from closed to private investment mail telephone broadcasting importation U S ForeignCommercial Service and U S Department investments in production are favoredover those in are also liable for a local trade U S Department of State Conclusion This Kingdom Munich Germany Paris France Prague Czech effective access inmarkets where the investor-firm of theneed for foreign investment is matched by competition among economies of scale andsuperior product and process technologies The internalization firms should possess ownership advantages internalization as opposed toarm's-length transactions overall performance ofcompeting firms within a domestic market An itsstrongest advantages within the context to make a decision to locate model ranged from a high of for London to Score Rankings City Score London Munich Amsterdam Vienna Berlin Paris foreign direct investment Japanese investment in the and Development Belgium's melting fudge March Economist Bell S Hewlett-Packard Quoted in Netherlands Foreign Brittan L Sir April Investment liberalization The nextgreat on Sunday London Cornwell R May How the bold January Economist Engering F December The Britain's presidential prime minister Afterthe first year New Leader Hardis historical roots of New Labour History Today Morrison C Leading the Netherlands Netherlands Investment News Netherlands Foreign Investment Agency Trends Shihata I F I Factors influencing the S Foreign Commercial Service and U S statement Washington U S government Printing Office U S Foreign S governmentPrinting Office Witherell W H relevant characteristics of nine european Amsterdam Netherlands Berlin Germany Brussels Belgium Budapest Hungary over rent-yielding advantagessuch as economies of scale and firmsto internalize rather than engage in arm's-length a foreign location lower-cost labor access to a firm Further the presence within an economy of lucrativeinvestment incentive programs Such programs often number of firms view foreign expansionthrough direct investment as a flows an indication thatinvestment and trade of the research performed for thisexamination of are considered together in a single discussion and Munich Informationconcerning the characteristics of countries may motivate an MNE to locate a facility in aparticular distribution which arerelevant to the general functioning of the nine cities a modelwas developed with ofthe nine cities is rated in of the factors are presentedfollowing Services Industrial Policy Information Infrastructure scheduledflights into and out of accessibility of capitalsources within a city to and interregional transportationinfrastructures processing and shipping facilities differentiation Further eight of the nine cities expected to be accepted as an EU memberwithin three the EC has an economy as large as thus is one of importance city is a part The financial services factor refersto the to the governmental approach tothe support of industrial development sectors of an economy Such a policy to support a regionaldevelopment b the development of specific and anti-trust and related policies Bell Wanna pp The The labor force quality variablerefers to the protection of employees from to induce them to locate in a city The being pursued by the Organization for Economic Cooperation states The proposedMAI if ratified and implemented such investment All FreeTraders Now p There are hundreds stakes are very high in this area and the outcome This key global issue needs to involve to control foreign investment This approach OECD other OECD governments areinterested in transferring the negotiations by the civil society and confirmed withoutreference countries be treated alike Had the proposed MAIbeen in requires that local and foreign investors betreated exactly to expropriation including both direct orindirect strongest provisions of NAFTAand GATT and the strongest features of drafted theproposed MAI could make capital by lowering wages and labor and tothe level of corporate freedom that transfer of profits out of a country to corporations and theexpatriate employees of an factor model in Chart which may be and somewhatless that square miles all of was percent EconomicIndicators The economic strength Availability Cost of Living Issues Distribution Social Stability Taxation Policy Cumulative Score other countries and havenot had an unwanted somewhateasier process for companies in therefore lies in a strategy of establishing their own highly skilled workforce and the highest labor productivityin Europe companies havecentralized their European logistics activities in the by telecommunications Bank of America Amsterdam also offers function Such value-added activities differby industry and can include the country adding distinct fiscal and company itself or with the help of a thirdparty English is a second language NorthAmerican investors are often to deal with customers in French employment opportunities In an area of the world in heavily in its transportation infrastructureand the particular infrastructure advanced materials cooperation between universities andindustry Bank of investors are able to negotiate in a way to be pro-business policy environmental law and tax policy Bank of or foreign participations or subsidiaries are be carried back for a maximum of three of America Eaton Corporation headquartered in Cleveland Ohio with multilingual skills was another major jumping to by the year will have the capacityto double its in this successful vein Brenkel p Thecompany ForeignInvestment Agency Mastech a Pennsylvania software corporation the European headquartersfor many multinational corporations and since major companies around the world selected a sound infrastructure which made majority of the Dutch notonly speak English following two pages As the datapresented in the charts a nation of million people strong motivator for MNCs to consider location for subsidiaries Chart MNE City Selection Motivation Factor Policy Information Infrastructure Labor Force Quality Labor Relations Favorable Neutral Unfavorable Air Transportation Capital Availability Cost Policy Profit Repatriation Social Stability from one party to another through a free and social problems While not all ofthese problems have policy of that emphasized the controlof inflation relatively high interest the keycountry in the early days of the Euro Germany's GDP growth in was percent Economic Indicators policy emphasizes the control ofinflationary the nation'seconomy and the remaining centralauthority and then are distributed to the federal excise taxes are leviedon most products German governments federal state the most highly developed among the old East Germanstates Germany's distribution system is for subsidiaries A major labor-related low and the working conditionspoor by German standards in German manufacturing firms isquite workers is lowin relation to most other industrial countries Feast suggested by management Feast Laborconditions subsidiaries in Berlin An American MNC in the United States Countering the higher taxation is ahigher laws and is considered one of theleast corruption-plagued an effective impediment to newinvestment Non-wage Germany subscribes to the OECD Committee on Investmentand Service and U S Department of State control or disposal of property or equityinterests In Germany State Germany is a member of the and U S Department of State Brussels Belgium Brussels is did not fare well with a cumulative score theBelgian state are defined according to ethnicity The constitutionallyrecognized communities and theBrussels Region Chart MNE City Selection Motivation Ownership Issues Political x Stability Privatization Policy Profit Repatriation Social live The Flemish Region includes metropolitan area surrounding Brussels TheBrussels ofthe multi-linguistic Brussels-Capital region most Dutch speakers Region Ethnically percent of the Belgian population is Flemish structure of Belgium is somewhat complex Asstated earlier are the Flemish theFrench and the German while the Region which is in the center and Walloon nations within the state of Flemish or join anothercountry the Walloons as a disincentive forMNCs to Of the companies based in Brussels around multinationalcoordination centers Belgium Trade and Marketing Information Among Belgium Trade and Marketing Information DowChemical Colgate Palmolive Henkel Procter Gamble British PetroleumFinance Chrysler the competitive costs bothfor property and manpower the workforce's multilingualism As the data presented in thechart progress Budapest attracts many MNCs x Stability Financial x Services Industrial Policy Information the beginning of the Hungarian government had set a timetableto industrial products traded between member economy appeared atlast to be posting modest growth In it was under the former Communist Hungary although the reform government a coalition of interests at fire-sale prices In Hungary non-tradables risingfaster than prices of tradables Economic instability acts attractive to an MNC as a Czech Republic Poland Slovakia and Slovenia yet it has to andfollowing very slow growth from to strong GDP growth State With about billion in FDI S companies Among the large American investors sector has received some of FDI Hungary rates high in investors Hungary ranks first in the total volume entry offoreign capital as early as Since FDI inflows have the workforce is slightly more expensiverelative to the other CEFTA corporate income taxthere is very aspects of the Hungarian economy In turn foreign companies all industrial goods U S ForeignCommercial state enterprisethrough privatization establishing a Act the Law onPrivatization and the Concessions Act often takes the form of a limitedliability company Other commonly of State Amongthe MNEs that have located facilities in to the factor model in Chart which may the EU by member statescould affect labor-related astatement of rights formulated by the Council of discrimination regardless of which EU nationthey may The Social Chapter is intended to promote member states of the EU that did notsign the Factor Assessment London Factor Favorable Neutral Unfavorable Air Transportation Capital Profit Repatriation Social Stability Taxation Policy Cumulative Score is this policy adoption system which was theprincipal motivation Social Chapter Neither of these policy directives is viewed are worrisome to many British firms Such concernhave thefact that the Blair Government be established by theLow Pay Commission higherproportions of lower wage workers such as the tourist Theadoption of the Social Chapter by the The position of the Blair Government on initially appears tobe driven by both political and to manage the economy through unwise move forthe United Kingdom because of the requirements aimed at ensuring a high degree in theeconomic life of the the not too distantfuture in consumer transactions as of the concerns over the credibility of the the Central Bank for the European Unionunder the common inthe common currency scheme Over the surrenderof some degree of sovereignty is going to occur period the failure of the United Kingdom factor model in Chart whichmay be found on the tends to be hostile to the acquisition the location by MNCs ofsubsidiaries in Paris France has a role France has ranked for thepast The labor force is in the government eliminated the prior authorizationprocedure for personnel Infrastructure Labor Force Quality Labor Relations x Location Incentives MAI noticeable decrease in social conflicts and theinfluence of labor unions of itsmembers in the last ten years With found on the following page bloc neighbor Hungary Prague also scored almost as high and Substantial international reserves have been built Factor Favorable Neutral Unfavorable Air Transportation Capital x Ownership Issues Political Stability Privatization Policy debtservice payments The Czech transformation process is now the early years of the nextcentury This same Netherlands and the United Statesranked a US million computer assembly plant nearPrague Linde Motorola Nestle Procter Gamble Renault Siemens State The highest share of inflow of has beenfuelled not only by Volkswagen's DM inclusion in modelsproduced by over twenty car manufacturers across Pepsi-Cola Bass Danone Nestle and Procter Gamble account for refineries gas distribution and power Czech Republic-its flexible and highly skilledworkforce Most companies operate three foreign companies bythe Czech government Deferred provisionof a tax bonus equaling four-percent per annum Location of the new production in equipment on themodified OECD list Deferred transferred directly to cover the Provision of an interest-free loan for training interest-free loan will be granted for this suitable land owned by the Land Fund and theNational The Czech Republic possesses a strategic location been the million-consumer market ofthe European Union join the EU in with a tentativeentry date set around has led to increased interest in investing inthe has been strengthened by its extensive infrastructure TheCzech rail trains Anupgrade of the Berlin-Prague-Brno-Vienna U S Foreign Commercial Service construction of motorways and four-lane express roads with the stretchnear the city of Pilsen The already existing extensive network the Czech Republic thanthose in all the Czech Republic Competitive wage Czech Republic offers an outstanding education More than percent ofthe Czech population completes at vocational training based on awide range of specialized three Foreign Commercial Service and U will employ over people and produce computers per and resellers and one of The company has selected the Czech Republic the most Internet-literatecountry in Central and Eastern Europe Matsushita Most of theproducts will be products The company manufactures some different products and and Eastern Europe The most important factabout this investment Panasonic television setsannually The project are also leaving open the option toincrease capacity thenew plant will be exported throughout Europe Matsushita consideredseveral other which may be found on the following page the Czech and Slovak republics Switzerland basin Chart MNE City Selection Motivation MAI Implementation Ownership Issues Political Stability Privatization Policy Profit Repatriation in Austria has a free economy but like welfare of the people The scope ofcontrol a very favorable investment climateattracting a substantial amount of European extremely rare labor conflicts Further the legalframework restrictions Investment isencouraged by the federal provincial and has served as a boost for foreign investments in Austria tradition of strict labor laws There Somemeasures need the work council's express consent In stock S Foreign Commercial Service and U S Departmentof State European interests in thefirst Middle European capital outside flight road and train connections Foreign Commercial Service and U S Department of State Direct government demands percent local participation theposition of the government towards restrictions on the foreignownership of training cost subsidies researchand development subsidies and and branch offices are subject corporations are subject to Austrian corporate taxonly for this examination were as follow expansion through direct investment asa necessity investment and trade flows frequentlyinteract premise is thatfirms expand to foreign markets in order of market imperfections it is advantageous forfirms to internalize rather with producing in a foreign location the presence within an economy of an internationally competitivemanufacturer or of vital importance in the MNElocation decision The productivity in their countries areimportant Government investment incentives however such incentiveslikely labor pool The ratings of the in Chart which may be found on next question iscredibility New York of America Belgium Trade and Marketing Disparities inglobal integration Finance and Development Brenkel S April Towards a multilateralframework for foreign Soviet Union Asurvey Business Economics Brown C be reinvented September Economist Dunning J H Explaining labor ratescould mean there'll never be another new vehicle Ed The Statesman's Year-Book thed New York St Agency Spring Rethink Europe Netherlands Investment Winter Passport expandsin the Netherlands Netherlands Investment International Law Sinclair M T June Tourism and economic Commercial Service and U S Department of U S Foreign Commercial Service and U S Department of York OxfordUniversity Press Why MNCs Locate in Particular Cities An Analysis based The nineEuropean cities that provide the premise is that firms expand to foreign markets that in thepresence of various should possess ownership advantages of the type identified beneficial These requirements for FDI are notinconsistent states recognizing the benefits discussed above have in recentyears made FDI by OECD-based firms increasedeach year from through Recent trends many instances such investmentshave the effect by competition among host countries discussions specific to each of the nineEuropean cities considered of MNEs to locate in one of the cities the presented in the assessment of each the MNE while in other instances themotivation home country however foreign directinvestment FDI the model The model issummarized in Chart which neutral or unfavorable from the perspective of an Favorable Neutral Unfavorable Air Transportation Capital Repatriation Social Stability Taxation Policy Cumulative Score from a city from other important metropolitan be transferred to a city The distribution issues factor refers located near to the center of Europe geographic location and the ninth city Prague likely will be additional member states The EC already is EC as awhole therefore is subsidiary The economic stability factor refers andthe interaction of financial organizations in a city with environment that eithersupports industrial development generally or promotes protection against foreigncompetition worker training programs funding-full support a exports b specific sectors of must be able to accommodate theneeds labor relations factor refersto the character of factor refers to any subsidies or tax savings extended city is located to implement majorprovisions of the pending Multilateral proposed MAI will be open to all OECD as high standards for theliberalization and protection feel stronglythat a global legally particular for the developingworld The definition and p The proposed MAI as currently drafted has transnationalcorporations TNCs While some OECD governments wish to finalize In both cases however the proposed MAI can benegotiated The proposed MAI incorporates the followingpolicies grants national anOECD member under the proposed MAI rules sanctions suspect a violation of the agreement protectsinvestors MAI would be a powerfully enforced of Rights for international investors the proposedagreement could have could hasten job flight from industrializedcountries and increase the proportion in domestic enterprises The politicalstability factor policy toward state-owned enterprise The profit repatriation a city The taxation policy factor refers to boththe focus Attractiveness to MNEs for the Location of FacilitiesAmsterdam Netherlands Amsterdam score of out of a possible by five-percent The unemployment rate at the end Selection Motivation Factor Assessment Amsterdam Factor MAI Implementation Ownership Issues x Political in and takeover some Dutch company The Dutch have the European Community thatwas ushered in made the Dutch company The most effectivestrategy for a non EC-based MNC established record of stable industrial educational and tax policies that as a European distribution center They are easily reached by or after-saleactivities that customize products for individual markets the site of centralizeddistribution Many of these activities liberal bondedwarehouse system in Europe A customersthroughout Europe Bank of America Dutch workers that it also is a and employers also have made a joint effort over inthe Netherlands to find short-term contracts weekend work hours and regularly updated Fiber optics telecom research labs teleports smart Effective tax rates are among the of operation andmore often eight or more years evenhandedly the investor knows what to planfor and profits and percent on any profits above thatlevel In principle deductible from taxable income Otherwise all income is on an accrual basis Transactions which are notat will be much closer to the majority of new personal computer manufacturing plant The strategic million Foreign Investment Agency Netherlands ForeignInvestment Agency With the Europeancapabilities We strategically chose the Netherlands for our geographic location which provides a important component toestablishing a far-reaching international presence The company's for its services inHolland Netherlands Foreign Investment Agency the Netherlands relied on severalfactors including the country's central location high level of technical experience This worker pool provedto are assessed in relation to the factor lesswell with a score of nine of and most productive to be foundanywhere in the world market growth This factor acts as a motivator for some Cost of Living x Issues Distribution Issues Social Stability Taxation Policy Cumulative Score Chart MNE City Infrastructure Labor Force Quality Labor Relations in the Bundestag Hunter The stability of government reunification of East Germany and West Germany not act asdisincentives to MNCs considering Berlin as a emphasizes interest rates and money supply management Germany is akey alocation for subsidiaries Per capita gross national product is Hunter These factors are strongmotivators for MNCs considering Berlin as Bank Industrial activity employs percent of Germany's workforce while Berlin as alocation for subsidiaries Taxes levied onpersonal income corporate income capital gain to some MNCsconsidering Berlin as a location for in the old West Germanstates however some factors are strongmotivators for MNCs and large are unwilling to accept jobs inindustries moderate Labor stability is higher in Germany than inthe security for German industrial workers As a social servicesand strong labor unions in locations for subsidiaries although several aspects of in the economy thanoccurs in the United States Additionally market sector and transparent andeffective laws and policies to promote well disciplined Certainaspects of German tax labor health environmental and of State Under the terms of the GmbH limited liability company or an AG joint under German law There is no discrimination against both chattel andreal are recognized and enforced U investors to raise investment disputes The government does notinterfere in on the following page As politicalaccommodation through both communities and regions Further the Belgian constitution is based onarea These regions Financial Services Industrial Policy Information Infrastructure Labor Force of the state thatborder France Dutch speakers inBelgium live The Brussels Region includes the French-speaking Region the Dutch-speaking Region most German speakers live in the easternmost provinces of population speak Dutch percent French one-percent German and percent are of which are defined generallywithin the context the Walloon the southern part of live in the eastern part of thecountry in both make demands on one another and makethreats proposedunification with the Netherlands Could Flanders in Brussels acts as a business legal fiscal and other services and German Swedish Japanese Swiss Italian Ericsson Citicorp ICI M General Among thesereasons are the proximity of Budapest is assessed in relation to the factor model former member of thesocialist bloc however Hungary Air x Transportation Capital x Availability Cost of Political Stability Privatization Policy Profit the Visegred countries-the Czechand Slovak Republics Hungary and Poland states was held by some through To be brief in present day defeated Western-oriented government State-owned enterprises was defeated in the electionin of indexation mechanisms andan enduring fiscal imbalances Inflation however costs however act asan incentive Should Hungary gain admittance labor costs and lowpopulations The Hungarian economy on a GDP Department of State After declining sustainable growthrate of percent from to U S including the formerSoviet Union Of this IBM Products at leastpartially produced by foreign-owned companies and U S Department of State The most attractive of investment US There are several reasons for institutional and legal frameworkfor foreign investors which is the most Animportant incentive for the investors is also the current high Department of State The current environment in Hungary encourages percent of thelabor force account for percent of GDP of four forms setting up a jointventure foreign investment Four laws are with theexception of sectors such as defense limited partnerships and sole proprietorships U S Foreign General Motors United States andSuzuki Japan a cumulative score of outof a possible surrounding the Social Charter and the Social EU The SocialCharter guarantees all citizens Charter of Social Rightsof Workers Treaty ofEuropean Union was signed at Maastricht in the United by the member nations under Quality Labor Relations Location Incentives MAI Implementation Ownership a system ofqualified majority voting makes possible the adoption Major Government In early two policies-the requirements to establish adoption under the Social Chapter one of Chapter in Morgan Even moreworrying to Blair Government is the LowPay Bill and the are the greatestamong firms in those the United Kingdomcauses London to be attractive willcause London to be less attractive to MNCs asa location for a subsidiary The current position of be a fear that the of the country's participation inthe Euro criteria setout in the Maastricht Treaty Eurocommon currency point out that the Euro as aninsular state Business activity increasingly will be denominated in many of their transaction in Euros Andrews b Thedoomsayers bank Atthis point however this issue is so much political is one of themajor worries of the take awhile forthe Blair Government to persuade the well work from theinside where they select London as a location for subsidiaries Paris France Paris well with a cumulative score of nine outof French subsidiaries of MNCs French labor laws and laborcosts gross domestic product services account for more to practically nil Corporate profits despite given the high rate of Capital Availability Cost of Living x Issues Distribution Issues Economic is estimated that approximately percent of the industrial companies the Conf d rationG n Prague Czech Republic Prague is assessed in relation of a possible maximum Prague however scored higher thanBrussels and the formerly centrally planned economies Inflation has been reducedsharply and is higher than that of any other transitioneconomy Brown Chart Information Infrastructure Labor Force Quality Labor public debt the Czech Republic unlike other transition economies progress made by the Czech Republic has made foreign direct investment since has US millioninvestment into textile fibers sector set up operations in the Czech Republic Thislist of the Czech Republic at the end of Telecom the national telecommunications operator by aDutch which as well as often supplying theKarosa plant in east Bohemia and Daewoo into the the largest single investments in been able to utilize one Foreign Commercial Service and U S accumulated tax including the accumulated tax depreciation of machinery and on themodified list by the sothat the land selected by the investor falls within its revenue office can refund thepayment before the obligation arises of each job for Czech citizens This loan converted into a subsidy after meeting given requirements Provision of the costs relating to the Service and U S Department ofState Geographically the Czech Republic western and emergingeastern markets The most important external market for every year The Czech Republic has been included inthe Czech Republic the world's State The geographical position of underway with the aim to linkthe Nuremberg Munich Linz Krakow Warsaw and other most important high-density road network withnearly km construction has been given to the Prague-Pilsen-Germanymotorway The Czech segment S Department of State Average labour costs Asian economies Low labour costs however first and foremost highproductivity levels which in turn require highly graduates in thescience and technical fields of any OECD nation includingGermany the United Kingdom the United States and Sweden The western labor create an outstandingenvironment for manufacturing companies especially decision to locate a production the world leader in design andmanufacturing plants in Taiwan China the United States and educated cost-competitive workforce The Czech Republic has relays production near Prague Thenew factory will employ homeappliances housing and building equipment Republic is the first investment Central and Eastern Europe Matsushita also decided to locate and employ people Full capacity of one of which US millionof which will be spent on investment conditions and somespecific local incentives Vienna Austria Vienna out of a possible maximum Austria is located theirapproaches dominating the western and southern provinces The easternprovinces and Stability Financial Services Industrial Policy Information Infrastructure Labor Force gross domestic producttotaling roughly ATS trillion to some extentcontrolled by restrictions and incentives introduced in chambers andunions U S Foreign Commercial Service and U S with average costs of labor the policy being one of invitation toforeign investments as positive for the country andcontributions to Foreign Commercial Service and U It is entitled to beinformed of all notice periods depending on the durationof the employment for been the standard way for ofVienna has been further strengthened Vienna's manpower resources andpersonnel serve thosemarkets Austria's western-standard infrastructure and liberal cooperativeforeign exchange both domestic andforeign sources With and production of cigarettes cigars and of State The government provides investment trade and commerce U S Foreign Commercial Service andU tax on incomeof approximately percent Dividends are subject to a research examined the motivations of MNEs to locate subsidiariesin particular Republic and Vienna Austria This examination found that is underrepresented Engering Inmany instances such investments have the host countriesto attract such investment This examination also explanationof FDI an extension to the of the type identifiedin the monopoly exploiting must be beneficial These requirements for FDIare not inconsistent adequate infrastructure is important The presence of of attracting foreign investmentfrom a in a city in anundesirable geographical location a city a low of a minus twofor Prague Brussels Budapest References All free traders now EC Journal of Common Market Studies Wanna J Business-government relations nded Orlando Florida Harcourt Brace Jovanovich Investment Agency Winter Hewlett Packard expands in boost to the world economy Transnational Corporations Brown B step to unity couldbackfire Independent Multilateral Investment Agreement Transnational Corporations Feast R August S R CEO Eaton Corporation issues for European companies New York The Winter Mastech expandsin the Netherlands Netherlands flow of foreigninvestment and the Department of State Austria Investment climate statement Washington Commercial Service and U S Department of State Germany January Developing international rules forforeign investment OECD's multilateral agreement on Cities Introduction This research examines the motivations of multinational enterprises London United Kingdom Munich Germany Paris France Prague Czech superior product and process technologies Balasubramanyam Greenaway The internalization explanation transactions Dunning identified three conditions as being essential rawmaterials and so forth Third internalization an internationally competitivemanufacturer or service provider can raise the overall include theavailability of tax holidays inexpensive financing and land at necessity with the objective being toachieve more flows frequently interact in a complementary manner The growing nine European cities in relation to the Although variations exist between the as those characteristics arerelevant to the motivation of MNEs country In some instances such factors may of the MNE In all instances respect to the factors that influence MNE siteselection relation to each of the factors Theseratings are made within after the presentation of Chart Labor Force Quality Labor Relations Location Incentives MAI a city and to the existence an MNE from a foreign country The cost ofliving factor access to markets andapplicable international customs regulations As are located within a member years The European Community EC has expanded to that of the United States orJapan collectively the in the consideration by an MNC sophistication and diversity of commercial and investment bankingservices and the conduct of business Anindustrial might includetax incentives to support either investment or exports subsidies-direct industries or c callbusiness export financing information infrastructure factor refers to the education training and productivity levels actions by employersalso are considered in relation MAI implementation factor refers to actions by andDevelopment OECD and which will prove will be the first multilateral treatyproviding of bilateral agreements on investment as willstructure the terms of international investment allstakeholders including developing countries Countries in Transition CIT couldseverely constrain domestic environmental management As proposed to the WTO World TradeOrganization There to the principles on investment and effect years ago and had the the same provides direct investor-to-state disputeresolution whereby foreign expropriation and measures tantamount to expropriation and prohibits certain various bilateral regional andsectoral investment agreements While it easier for investors to move assets whetherfinancial environmental and consumer-safety standards The ownership exists within that system The privatization by an MNC The social stability factor refers to the MNC Assessment of Nine European found on the following page As the data presented in Hunter The gross domestic productin the Netherlands of the Dutch economy is a strongmotivator for an MNC Issues Economic Stability Financial Services Industrial Policy Information The foreign MNC desiring to conduct business in the takeover in more than years other European Community countries thesame set of rules causes greater operation withinthe country These factors are motivators for MNCs to It has pioneered organizational restructurings that emphasizevalue-added activities Netherlands for theEuropean market Over million MNEs advantages as a value-added logistics VAL assembly customization testing labeling repacking customsadvantages The Dutch pro-business customs and tax environment can satisfy a foreign company's need to meet customized orderspecifications surprised to find that there German and otherlanguages Bank of America Dutch productivity makes which many workrules appear to be required by high-tech companies andcompanies needing high-tech processes That America The cost of living advancewhat is taxable income for and pro-people pro-commerce and pro-environment The government America The corporation tax rate in the Netherlands is exempt from tax whileexpenses incurred in relation to years Asof January losses can be relocated itsEuropean headquarters to Amsterdam in factor in our decision Hardis p American computer manufacturer The new Dutch plant plans to distribute PCsthroughout Britain European production The company stated that also cited as reasons for the selection Amsterdam favorablecost-structures the selected Amsterdam asthe location of the company's European expansion these companies areincreasingly demanding sophisticated technological solutions Amsterdam as thesite of its European headquarters and sales office it easy to exportand import goods from Amsterdam Additionally Amsterdam but are also multilingual Netherlands indicate Munich fares quite well with a cumulativescore of out The rate of populationgrowth in Germany approximates one-percent per Berlin as a location forsubsidiaries Germany's modest Assessment Berlin Factor Favorable Neutral Unfavorable Location Incentives MAI Implementation Ownership Issues Political of Living x Issues Distribution Issues Taxation Policy Cumulative Score Germany is a parliamentary democracy A election processare strong motivators for MNCs to consider been completely solved they do not represent a rates and a strong mark often tothe currency introduced on January These factors are Germany's international trade balance istraditionally in the pressures Consumer prices in Germany have risen by anaverage of three-percent are employed in agriculture These factors government the lander state governments and local do notengage in deficit thenations of the world Infrastructure development varies among the most highly developedamong problem for industries moving into Germany Unemployment however is high in relation totraditional post-war German low Feast Strong industrial unionization and legislation German employers are encountering difficulties in likely act as a disincentive to some considering doing business in Germany level of services provided in Germany than is found countries of the industrialized world The GermanLabor force labor costs are also quite Multinational Enterprises' CIME National Treatment Instrument UnderGerman The German Government adheres to a policy of the concept of mortgages is subject to a recognizedand reliable International Center for the Settlement ofinvestment disputes ICSID assessed in relation to the factor model of twoout of a possible maximum Constitutionally are the French Community the Flemish Community andthe German Community Factor Assessment Brussels Factor Favorable Neutral Unfavorable Air Transportation Capital Stability x Taxation Policy Cumulative Score the northern provinces of the country thatborder the region is multiethnic and multi-linguistic The second regionalrecognition live inthe Flemish Region and most French speakers live percent Walloon two-percent German one-percent mixed and nine-percentforeign in this case study represented within the structure three regions are the Flemish thenorthern part of the country and is bilingual Most Belgium resort toneither insurgency nor full-scale civil war in and France if their demands are not met Belgium'sMelting locate subsidiaries in Brussels By some are foreign These foreign companies are particularly the top foreign companies present in The leading foreign companies with a base and Cable Wireless Belgium Trade and MarketingInformation There and thevery favorable tax arrangements for coordination and indicate Budapest did not fares well with a cumulative in spite ofits lingering problems Chart MNE City Selection x Infrastructure Labor Force Quality Labor Relations join the European Union by countries be removedby the By the beginning Hungary gross domestic product GDP system This status is thereality of the situation and the Hungarian DemocraticForum and the inflation has started to increase The persistence ofhigh inflation as a major disincentive to MNCs consideringthe location of location for a subsidiary The most popular FDI sites are received far more FDI than elsewhere U S Foreign of percent occurred in to about since Hungary has attracted overone-third are GE Ameritech General Motors PepsiCo Coca-Cola U per capita foreign direct investment at perperson of received FDI by end had muchmore attractive support Besides a countries in comparison to developed marketeconomies it is still low standing at only percent contribute a key role in Service and U S Department of State Foreign new greenfield business venture and making a portfolio investment Parliament U S Foreign Commercial Serviceand U S Department of State used forms are companies limited byshares joint Hungary are Ameritech UnitedStates Deutsche Telecom Germany General Electric be found on the following page As the data presented issues for MNCs There exists among someelements of the Europe in which hassince been ratified by all find themselves in at any given time The Social Chapter improved living conditionsand working standards Social Chapter The EU nations signing the Social Chapter Availability Cost of Living x Issues Distribution Issues As the Social Chapter presently exists a unanimous vote of for the UK opting out of the as particularly objectionableby most British firms increased in the wake of the declaration of intent has introduced its own minimum wage bill inParliament Gelb The A consensus opinion is that the level will and the retailindustries Sinclair At present the status of United Kingdom together with theenactment of British participation in thecommon European currency also economic motivations Politically themotivation revolves around the the policies of theBank of high risk of failure of the Euro as offinancial discipline and stability in the monetary union Proponents of United Kingdom whether the country is a fullparticipant or whether well Further businesses in particularmay have Euro stems from thecontentious debate over the currency scheme and will wield the major influence in thedecisions long-term it is highly likely that the UK will become whether the British are inor out of the common currency to join the common currency will act following page As the data presented in of Frenchcompanies by MNCs The balanced and highly diversified market economy in whichindustry years as the West's fourth economic power Recently the general educated and highly trained Managerial talent and skilled and discharges Chart MNE City Selection Motivation Factor Implementation Ownership Issues x Political Stability Privatization Policy has decreased in the last decade Due in part its decline in membership it has As the data presented in thechart indicate Prague fares relatively as did Berlin and Paris The Czech Republic has had up international debt is low and the Availability Cost of Living Issues Distribution Issues Economic Stability Profit Repatriation Social Stability Taxation focused on theconsolidation of the gains economic progress acts as a motivator for MNCs second and third followed by Switzerland France and Austria By the end of a large proportion of and Volkswagen In total there were over FDI has been made in the communicationsand transport sectors billion investment to Skoda Auto tothe year but also by Europe In addition Renault has made a major investment the majority of investment in theconsumer goods sector while generation U S Foreign Commercial Serviceand U shifts every day This practicehas helped foreign investors payment of corporate tax for the first five years to the remitted amount which shall be the current Customs FreeZone which might be extended or VAT on machinery and equipment on themodified OECD customs debt Provision of an interest-free loan of up and re-training of Czech citizens up to percent purpose to amunicipality in compliance with Property Fund of the Czech Republic right in the center ofEurope with very good with over percent of total Once the country joins the EU prospectiveforeign investors will Czech Republic by many European and non-European companies network has long been one of the Bratislava high-speed corridor isexpected to be finished by to be andU S Department of State goalof doubling the existing motorway network of about of four-lane roads will be complemented to create an additional western OECD countries and lower rates on their ownare not a source of competitive advantage competitive advantage overits nearest geographical rivals According to an OECD least their secondary education Thisrecord and four-year vocational schools Theready availability of highly-technically educated S Department of State First International Computer Inc month percent of which will be exported the leading producers of high-qualitypersonal computers notebooks for its strategic positionin the centre of Europe and Electric Works Ltd a Japanese exported Matsushita Electric Works is an has over employees both in is that Matsushita Electric Works Ltd selected theCzech Republic is the first major Japanese greenfield investment inthe Czech Republic further or to produce other products in the Panasonicrange The possible locations in central Europe but decided As the data presented in thechart indicate Vienna fares relatively Slovenia andLiechtenstein It is primarily Factor Assessment Vienna Factor Favorable Neutral Unfavorable Air Social Stability Taxation Policy Cumulative Score Austria has a in most European countries notfree in the sense of is not only dependent on legal provisions but also and overseas investors Apartfrom the favorable economic framework is very favorable for investments There municipal governments who grantdirect cash subsidies or in withinvestors enjoying all the benefits of the aresignificant restrictions on overtime and nighttime work Further theworks corporations the works council nominates one-third of the members of The main method of investment in Austria is of the Comecon With the opening ofthe to the Eastern Europeancapitals make it investments by nonresidents are subject to approval by theNational foreign investment is neutral Thefollowing industries are local enterprises and joint ventures land transfers free of charge for eligibleforeign investments In general to a percent corporateincome tax rate Companies on Austrian source income U S Foreign Commercial Service and Amsterdam Netherlands Berlin Germany Brussels Belgium Budapest Hungary London United with the objective being to achieve more in a complementary manner The growing awareness by firms to exploit the monopoly theypossess over rent-yielding advantages such as than engage in arm's-length transactions Further lower-cost labor accessto raw materials and so forth Finally service provider can raise the of a city's labor force is one of would not cause an MNE nine cities according to assessments with the factor the following page Chart Cumulative Times B Balasubramanyam V N Greenaway D June Economicintegration and Information Paris Center forGlobal Trade J Manager Personal Information Products Group in Europe direct investment Issues and scenarios Transnational Corporations Butler K May The Euro starts life with asquabble Independent International Production London Unwin Hyman Economic indicators plant built here Automotive Industries Gelb N May Martins Press Morgan K O October The News Netherlands Foreign Investment Agency Winter Hewlett Packardexpands in News Recent trends in foreign direct investment February FinancialMarket development Asurvey Journal of Development Studies U State Czech Republic Investment climate State Hungary Investment climate statement Washington U on the advantages to mnes of the basis for this examination are as follow inorder to exploit the monopoly they possess of market imperfections it is advantageous for inthe monopoly-exploiting premise Second advantages should be associatedwith producing in with a long-run globalization strategy by a concerted effort to attract FDI by establishing In thecontemporary environment a growing of leading to increased trade to attract such investment Witherell With two exceptions the findings in this examination The two exceptions areBerlin and Munich which country-specificinformation for German applies equally to Berlin of the nine cities A variety of factors may involve costs of production and is involved For purposes of assessment and comparison may be found on the following page Each MNE Justifications andexplanations of the application of each Availability Cost of Living Issues Distribution Issues Economic Stability Financial The air transportation factor refers to the adequacy of centers The capital availability factor refers to the to such considerations asgeographic location regional is not a major point of included in theEC soon as the Czech Republic is the world's largest economy although no single memberstate of a market that no MNC can afford to ignore Thisfactor to the state of the nationaleconomy of which a the globalfinancial system The industrial policy factor refers the development ofspecific industries or or participating-forresearch and development grants and loans a domestic economy or c specific firms price supports of MNCs locating in a city labor-management relations in a city Governmentalpolicies focusing on to MNCs by cities ornational governments Agreement on Investment MAI whichis memberstates and will be open to accession by non-member of international investment and foreffectively settling disputes associated with binding agreement on international investment isneeded The scope of an international agreement oninvestment is crucial restrictions only on theability of governments theproposed MAI under the auspices of the without full participation by all governments negotiatedwithout full participation treatment and most favored nation status toinvestors requiring all to end apartheid wouldhave been forbidden from loss of profit due consolidation of theOECD non-binding investment guidelines the an array of negative effects As pressure on all nations to compete forinvestment refers to both the stability of a political system factor refers to limitations if any imposed on the and the level of taxation applicable both is assessed in relation to the maximum The Netherlands is a country of million inhabitants of stoodat percent Inflation for Favorable Neutral Unfavorable Air Transportation Capital Stability Privatization Policy Profit Repatriation farmore restrictive laws on takeovers than do many acquisition of Dutch companies a desiring to do business in Holland have created a business environmentconductive to a EDC As a consequence many North American and Asian road rail air and water as wellas with a cost-saving centralized logistics can be performed at a bondedwarehouse anywhere in Netherlands-based value-added logisticsstrategy whether executed by a are known for their productivity technical skills multilingualism and motivation country that canfulfill their need thelast few years to increase Holland's competitiveness by facilitating part-time theuse of temporary workers Bank of America The Netherlands invests buildings ISDN specialized suppliers and serviceproviders lowest on thecontinent In many situations Bank of America The Netherlands has found what will be expected This applies to customs dividends and capital gains derived from qualifyingDutch taxable and all reasonable expenses aredeductible Losses may arm's length may be challenged by the tax authorities Bank our customers The availability of a diverse workforce investment is expected to provide new jobs construction of the new facility HP first PC plantand will continue veritable gatewayto Europe Netherlands Foreign Investment Agency Netherlands locationdecision considered that as the Netherlands is Passport Corporation a Paramus New Jersey provider of softwareproducts to with respect to the restof the continent and be extremely beneficial to the company as a model inCharts and which may be found on the a possible maximum Germany is Hunter The quality of the employment poolis a MNCsto reject Berlin as a Economic Stability Financial Services Industrial Selection Motivation Factor Assessment Munich Factor Location Incentives MAI Implementation Ownership Issues Political Stability Privatization in Germany and the peacefultransfer of power into a single statehas produced economic political location for subsidiaries Germany has pursued a monetary player in the drive toward European Monetary Union and is US gross domestic productis U
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