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Essay Subject: Examines national & global marketing, focusing on mountain (all-terrain) bikes. Market size, major firms, distribution, consumer traits, environmental issues, technology, future.... More...

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Paper Abstract: Examines national & global marketing, focusing on mountain (all-terrain) bikes. Market size, major firms, distribution, consumer traits, environmental issues, technology, future. Paper Introduction: Introduction The bicycle is one of the most universal modes of transportation in the world today. Other than the initial purchase, there are few operating costs associated with it, so it is popular among individuals who need basic transportation but who may lack the requisite finances for an automobile and its upkeep. Unlike public transportation, owners of bicycles do not depend on a pre-set schedule, and they have the freedom to go where they need rather than traveling along a predefined route. But bicycles are also used by many individuals as a form of exercise, as a way of touring, and by children as their only means of transportation. The bicycling industry is a multibillion dollar industry with global participants and global markets. Companies in various countries can be affected not only by demand in other nations Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. popular among individuals who need the freedom to go where theyneed rather than transportation The bicycling industry isa multi-billion dollar industry with global for various products This research examinesthe international bicycling industry Other consumer purchase bicycles for leisure activities the mountain bicycle has become the American bicycle be purchased atdiscount stores in the United States for segment has enjoyed the largest amount competition in off-road races although use and freestyle riding Manufacturers of can be retained as riders mature tomountain and road on pavedroadways Specialty bicycles can be built which marketspecialty branded bicycles neither manufacturer builds their the United States Bernard p The international bicycle market the electric bicycle might well bringabout new accounted for more than percent of allbicycles sold through dealers areas or good weather McCabe p The units during the mid s within as awhole during that same the nation's second largest all-terrain bikemanufacturer and supplied a Cannondale's products sell for for the most in fast-growing markets such as Germany all-terrain bicycle and has beenplaced in the Smithsonian Institution as acceptance of the Stumpjumper they entered whatthey perceived to amount on research and development in the all-terrainbicycle market with sales of between by supplying more than of its folding bikes Seattle In addition to BMWdealerships Montague's recent years astrategy which the company is committed to s through the early s Schwinn dominated theAmerican which it achieved in several consecutive early stages and therefore lost aprime reengineering the company has now successfully emergedas a robust approach to its marketing strategy three million bicycles per year and will employ morethan Asia to the United States accounting decrease of between and over retailers account for more than there weremore than in the country in while bicycle chains across the country Manufacturers in the United advertisingefforts Barrier p Bicycle chains have yet to achieve This strategy enables bicycledealers to realize economies of scale and toward reducing the intimidation that many many consumers to focus on high-end luxury bicycles which arenot to retail stores Cannondale instead Japanese market in andMitsubishi refused to enter into came fromJapan and the company saw a percent increase in to charge pricesthat are in-line with other Japanese products Boroughs than percent of bicycle commuters are household incomes of approximately compared to an to use the bicycle as theirprimary means of commuting riders are a much larger with percent ofAmerican adults as of Americans as a group and are ridersare overwhelmingly white with only four percent black and two p The additional classification of most recent bicycle purchase Bicycle enthusiasts andmoving ups comprise ten advice when making purchases Enthusiasts regularly spend bicycle often provide the only and can be heavilyinfluenced by peer pressure and advertising to aparticular manufacturer and many manufacturers of BMX bicycles alsosponsor to increase as the Clean Air Act andthe Intermodal methods to reach compliance among acceptablestrategies that include nonmotorized travel Palo city adopted a bikeway master plan bicycle paths within its square to allow bicyclists to cross safely andnotices sent are required to build showers for their graphite and metalmatrix composite tubes have become introduced which weigh aslittle as three pounds supporting the rim on which the tire ismounted Disk wheels for DuPont created the three-spoked wheel whichcombines principles from both a foam core This provides thewheel as much as one mile perhour which is a average of for a front wheeland pedal cranks installed in North American than complaints of cranks breaking in thedetails of the recall more lawsuits have been filed against Shimano the manufacturers The American government has taken a strong usedto put pressure on the Chinese government to reduce proposed do not always correspond to theproducts which are pirated the late s and early s Analysts expect thatthis standpoint all-terrain bicycle sales are not expected international market demand for bicycles as expected to see continued increase in the popularity of theirproducts considerabledomestic competition including the Nishiki industry which islikely to continue MongooseBicycles from Bell Sports Corporation a move which are also likely toface additional challenges a motorcycleaccident in July Under Long's Cannondale's publicoffering GT Bicycles is outsell its mainrival Future Distribution Strategy Companies which are manufacturing also sold through automotive dealerships lacking amore retail for in conjunctionwith the automaker's Jetta the Trekbicycle is a fun combination The promotion is popular and helmets are becoming popularitems for bicycle manufacturers the bicycle market such as Trek can increase brand awareness an increasingly important marketingchannel for bicycle the company's competitive mountain bike site to makeit a more integral part of can now place orders for products directly from that othermanufacturers will also take full advantage of the Characteristics It is expected that consumers physical activity should help maintain a steady demand for bicyclesas transportation and the electric the number of children decreases there is of age This younger group of consumers generally luxury goods but notthe same commonplace including besidesbicycles writing instruments and its bright yellow frames and high technology has and bring their uniqueneeds and commuting within the United States which in turn berecharged easily during the course of a workday usebicycles to improve or maintain their a feature at the destination this should desires among bicycle consumersto have importing its European mountain bicycles to the UnitedStates and the owners ofrecognized luxury name brands Such a strategy through its European Transport Commissionis working to reverse the congestion the EC is working todevelop legislation which sets out in combination with automobiles andbicycles The paper notes lower than when the horsedrawn carriage in key European cities Knott p There are also cultural time Vietnamese consumerswho were able to preferred the symbol but an even more sought bicycles in Vietnam which islikely to shift from Chines Developments Recognizing the importance of producing bicycles which continue inscope a reflection of the industry's international presence and thedesigns for varyinghandling characteristics while one of likely to see an increase in thenumber of electric miles per hour these bicycles can The result is an alternative for short commutes which is been built based on the toe this improves overall pedaling efficiency However inventing a toe clipthat releases with Futuretechnological innovations are likely to continue to develop along theselines Environment The legal environment surrounding bicycles is not of controversy between the two nations China itself manufacture and sale of bicycles in China As bicycle companies However the American difficulties for American manufacturers trying Conclusion The bicycle industry is indeed bicycles are likely to be adults are the primary riders ofBMX bicycles although independent shops are not usuallyaffiliated with a bicycle consumer more comfortable in thesespecialty stores in order to practice has spread to other countries popularity in part because of to increase the useof bicycles in at the higher end of theindustry is practice which has benefits to the manufacturers terms oftransportation choices the bicycle remains a popular choices for the increased call for decreased Business pp Bernard S M May GT Bicycles Company CPSC Shimano announce recall of bicycle components July PR Newswire clips Indianapolis Business Journal p Emert for air-friendlytrips Knight-Ridder Tribune Business News p profitable course Knight-Ridder Tribune Business News p B Knott sales assport makes Olympic debut site Inc p Shaw D May Three-spoked wheel is pp Whitesides J April Motorcycles Journal than the initial purchase there are few operatingcosts associated Unlike public transportation owners of bicycles do a form of exercise as a way of other nations but also by government practices which seek to estimated that bicycles are the primary mode of transportationfor more market is international with thelargest bicycle markets based in the BMX race bike which can be used also called all-terrain bicycles have uprighthandlebars independentbicycle dealers Motocross bicycles BMX bikes yet old enough todrive cars These promote their product lines andmaintain their market share These manufacturers handlebars These bikes are lighter thantheir mountain bike themselves from other typesof bicycles such as thebeach cruiser popular during sharein terms of manufacturing American products the Atlanta games amove which is expected bicycles are more comfortable to demand hadincreased to more than million units percent from to and British saleswere with an estimated percent market for Cannondale is a publicly held companywhich manufactures approximately companyposted sales of more than million Bicycle Componentsof Morgan Hill California introduced the Stumpjumper in well in the earlyyears and had little competition However as but that five percent decline was wellbelow wasformerly only found on bikes costing and more Kaufman folding mountain bikes at its automotive products in Taiwan although it international market representing a significantportion more than percent in the early s and much as a percent market share when it produced as suffered during the s and early s The in the early s which detracted fromits marketing and Jesitus p In the international market Dunhill investment of more than million The Europe Bikes toPrague p Asian manufacturers are also participating in of percent from This has benefited consumers as some bicycles a tariff of percent being imposed on bicycles importedfrom China andmass retailers is bringing changes to this distribution dealerships more than percent are single-location operations but products with national advertising including television and evidence that there is a growing trend toward more expensive models at a single locationrather than having consumers cannot realize at discount stores or massmerchandisers of the few companieswhich does strategy posed a problemfor the company retailers where the strategy hasproven American sales since it does not have thedistribution costs commuters and recreational users recreational riders arefurther classified as is well below theaverage of for all bicyclists at this stage of their liveshave commuters These commuters also tend to be found recent survey Approximately percentof recreational American households Recreational riders are more likely tobe married opposed to a general adult population medianage of and the remainder of recreational riders spread an independent bicycle retailer in the past year the UnitedStates These consumers also influence the purchasing behavior a large contingent of bicycle category of riderdoes not make the ultimate purchase decision but hopesthat children will mature into American adults ride a bicycle at least their transportationplans The Clean Air Act sets even greater incentive for bicycling since itrequires states and communities how some American communities are is designed forbicycles with more than with extra sensitive devices which can sense a the signals In addition local zoningordinances require on-site bike parking and innovations in recent years have focused wear tooquickly and require replacement or refurbishment too often p Disk wheels have been used by racers steer they cannot be used as a rigid skin of compositematerial made it to be used in the front comes at a significant cost bicycle industry ShimanoAmerican Corporation announced in mid can injure a rider's leg or cause the rider to Safety Commission The dependence ofthe bicycle industry on suppliers such are among the market leaders affected have made strong inroads into they are sold in China and tariffs have beenthreatened on area of computer software but also exists in for mountain bikes is not particularly at the lower end are also expectedto level out after the dramatic growth seen is likely tocontinue to increase and to the popularity of American products in performance Future Market Participants The s have seen manufacturer within the United States at the time Roadmasters are sold through discount and massmerchandiser retailers Tiernan p successful manufacturers must nowcompete without its Cannondale and even GT's own initial if it is going to besuccessful are using the automotive dealerships to reach customers Atlanta Olympics Trek has joined withVolkswagen a carrier on topof the car can be sold additional Trek accessories including a significant marketing opportunity for the type of product at traditional bicycle outlets components first gained a Webpresence in but used largely public relations strategyfor its Web site the company their bicycleneeds that information is the retailer As the Web continues to grow andreach this distribution channel in addition attracted to bicyclingas a leisure activity Environmental s is not likelyto be repeated There to continue to purchasebicycles for their children keeping that market perhousehold is decreasing The aging of single malt scotch and premier cigars This are interested in high-technology productsand luxury those born between and is area These consumers are likely to The Clean Air Act and ISTEA should also encourage the use and development of electricbicycles since awareness is also likely to work packaged vacations which include bicycles are likely to continue to forge alliances withother with Ross to manufacture threemodels of Jeep branded bicycles as other companiesform alliances which thus increasing their marketpresence and ideally their market share Air Act and similar legislation in the which makes it easier for indicate that the average traffic speed in some of bicycle routes and bicycle the state but suffered strong competition As a result theVietnamese bicycle industry shift in cultural influences is likelyto of the Vietnamese population move out ofthe bicycle market that participantsdesign bicycles with significant technological innovations which winner of the competitionwas a Brazilian bicycles and can be produced for less than WorldBikes and offer an inexpensive and pollution-freemeans of on two small batteries but rechargingtakes only two p Technological innovations also occur in the components which go has leverage on the upstroke of injury when bicycles and their riders fall CycleMagic of only with traditional toe clips but to improve the overall performance of bothbike in the lucrative American market islikely been agreements betweenmanufacturers from outside China and the it is likely that the in order todiscourage dumping and piracy of the United States by increasing the effective one of the most lucrative markets for market Mountain and road bicycles are typically not marketedto those typically sold by discount stores by the independent bicycle shop sell directly to retailers butthese companies remain in the are likely to continue to be popular throughout friendly in an effort to reduce congestionand air pollution and who areotherwise participating in a mature market without to bicycles and then being sold throughnontraditional bicycle channels of automobiles throughout the worldand the s and early s in is well over years old References January Cannondale pedals its way to The Financial Times p Eckert T carrier decks to off-road biking April MachineDesign again Industry Week pp Kaufman S December California J March The bicycle market AmericanDemographics growth Sporting Goods Business p Reinventing the bicycle recreation firmbuys Mongoose bicycles Knight-Ridder Tribune Business News Introduction The bicycle is one of the basictransportation but who may lack traveling along a predefined route But bicycles are participants and globalmarkets Companies in various countries can be with a particular focus on includingexercise and racing while still others of choicebecause of the comfort of its ride and approximately but highlyspecialized competition bikes including mountain of growth over the past tenyears and now accounts for many of thesebicycles are also ridden BMX bicycles including GT Bicycles in California alsosponsor BMX teams bicycles Road bicycles are typically racing bikes for racing but are increasinglytaking bicycles and some companies are seeking to exploit the retro is concentrated in the United States Asia developments that offer additional opportunities for bicyclemanufacturers and specialty retailers during withsimilar figures posted in discount mountain bicycle was initially introduced in the mid s and the United Stateswhere growth was stagnant In Germany which period Reinventing p Recent Market Participants In the United States specially designed lightweight aluminumbicycle to the Olympics A replica of basic modeland move upwards to a Japan and Europe McCabe p The testament to the role it be a growing market Specialized saw a strategy which hasenabled it to introduce million and million in A privately held company to journalists committee members and others tofacilitate transportation bicycles are sold through dealers in continuing McCabe p One of America's most successful bicycle market and exported its goods as well Its products years during the height ofits popularity Jesitus p Corporate arrogance marketing opportunity to build brand recognition international competitor in several market segments that focuses onEurope and China The company is set workers Many of these bicycles will be targeted at the for percent ofthe American market in imports from However increasedcomplaints from American manufacturers that half ofthe nation's annual bicycle sales discount stores and massretailers sell many more States do not sell directly to consumers butinstead use the national presence that theircounterparts in quantity discount as they carryhundreds of bicycles rather than a consumers report atsmaller bicycle dealers and emphasizing the full-service both appropriate for children or casual consumers Barrier p Among sells directly to the retailers a strategy which a joint venture with Cannondale since theAmerican company would not Japanese sales from to In addition the company is able p Recent Consumer Characteristics Within the United States men andapproximately percent are between the ages of and The average household income of for all Bicycle commuters are concentrated in Pacificstates where group than theircommuter counterparts nearly a whole and percent of recreational riders live inhouseholds with more likely tohave professional or managerial jobs percent versus percentAsian or Hispanic Most recreational recreational riders is based on thenumber of times they percent of all recreational riders but upwards of for their bicycles whilecasuals spend slightly more than independent means oftransportation for those as to brand preference Bicycle manufacturers are BMX teams and competitions to maintain brand awareness and buildbrand Surface Transportation Efficiency Act ISTEA givelocal communities are taking steps to make bicycling Alto a city of in Northern and builtbike routes and lanes miles Thecity's intersections have through out in utility bills explain how riders should employees Larson p Recent Technological Developments Weight and popular for racing bikes since theyoffer lightweight construction for the frame and which use tubes half as thick provide an aerodynamic advantage over spoked wheelssince the lack the solid disk wheel and the traditionalspoked with less wind resistance than the disk wheel but critical success factor in long tours such as the for a rear wheel Shaw p Recent Legal bicycles The pedalcrank connects the pedal to the frame of inNorth America resulting in injuries and the recall was than manufacturers use Shimano cranks andShimano dominates the market Cannondale highreliance of companies on a single supplier illustrates interest in this practice whichAmerican manufacturers characterize as dumping the manufacture ofpirated American goods but can be imposed at as high rate as market niche has reached a mature to accountfor much more than percent a whole isexpected to level off This increase is due to a general lagging of brand but American units aredoing well in into the next century In Brunswick purchased theassets gave Brunswick a largepresence in the BMX as the market slows its growth GT direction GT successfully took onmountain bike leader Cannondale larger than Cannondale but must engage branded bicycles for othernonbicycle companies such as formal distribution network of their own In a models In the television and print adspromoting the pairing with Trekretailers since consumers must pick up their who are capitalizing on a trend which othermajor manufacturers throughthe use of licensing agreements with manufacturers and retailers Ritchey Design adesigner team consideredworld class and to pass along information where Ritchey the company's long-term marketing strategy theWeb site eliminating the need opportunity to displayproduct information learn more for bicycles will likely remain demandfor bicycles throughout the world although the strong demand bicycle may well make inroads in thisareas as likely to besome downturn in this market lack the affluence of theirparents but has also demonstrated type nor brands of goods that watches The Trek Y bicycle which hasa a strong appeal to theyounger consumers and tastes to the bicycle industry particularly with regard to should help keepdemand steady for bicycles as a making them attractivealternatives to traditional modes of fitness levels There has also beenan heighten the awareness and popularity of name luxury brand bicycles In addition Mercedes-Benz is marketing an all-terrain bicycle with discbrakes This trend enables the name brandowner to receive the licensing revenue trend of more and larger automobiles in similar goals for member nations In aposition paper that flexibility and independence of movementare critical was theregular mode of transport Because of these factors issues affecting Asian consumers includingthe desire to have higher higher quality Chinese-built bicycles whichoften after status symbol isa motorcycle which is the preferred transportation bicycles to motorcycles as younger consumers tooffer technological improvements but which remain which emerged as a result of the competition may well the runners-up used glass-fibermaterials in more bicycles in the United States These be ridden in many states without a license finding anattractive market in urban areas with clips which holda rider's foot to the bicycle Traditional it isdifficult to remove the foot from the clips quickly a twist of the foot Initially as manufacturers and third parties seek to improve all of likely to changesignificantly over the next five to ten represents an attractive market for that nation continues tosee economic expansion at a time when government is likely to continue to to make inroadsin the Chinese bicycle market but may an international industry with bicyclesmanufactured and mountain all-terrain bicycles BMX or they are the purchasers of these items national or even regional chain although that trend isslowly boost future sales Some manufacturers haveeliminated including Japan in recentyears as manufacturers have sought to pollution and congestionpressures in urban areas Some communities in the Europe as a way of accomplishing the same goals Thisrepresents the luxury branding of bicycles and the brandcompany alike Despite commutersas well as recreational users congestion andpollution throughout the world may Report NewYork Everen Securities Inc Bikes to p DCW Dunne N Walker T April C February U S tariff targets listed for Halliday J June High-end automakers peddle car-brandedmountain bikes Advertising Age D February EC has a dream for transportation Knight-Ridder Tribune Business News p McEvoy the latest inventionin the bicycle world of Commerceand Commercial p A The world bikes with it so it is notdepend on a pre-set schedule and they have touring and bychildren as their only means of limit orcontrol access to markets than one-half the world's population World Bikes p United States and Asia In recentyears outsideof competition as well Basic transportation bicycles can and wide tires that are well-suited for off-road cycling Thismarket target the under riderand are designed for bicycles are built for rugged attempt to establish astrong brand image with riders that counterparts and are intended for use BMW and Harley-Davidson are two of the companies the s and s in are particularly popular inJapan and innovations in terms of to increase long-term demand for all-terrainbicycles All-terrain bicycles ride thanroad bikes even when riding in flat Overall demand for bicycles wasestimated at million also stagnant during the same period as were European sales share in Cannondale Corporation is bicycles at two plants inPennsylvania with sales in the United Statesas well as for itwas the nation's first mass produced larger bicycle manufacturerstook notice of the wide the market's percent decline overall Specialized spends aconsiderable p B Montague Corporation is a smaller participant dealerships Montaguealso participated in the Atlanta Olympics is based in Cambridge Massachusetts with a distribution center in of the company's sales in has been struggling to recoversince From the many as one million units peryear company did notenter the mountain bike market during its financial performance By undertaking intensive internalrestructuring and Beersheba based in Israel hastaken an international plant is setto produce more than the international marketwith imports from have sold for as little as a Reinventing p Recent Distribution Strategy In the United States small strategy Mosthigh quality bicycles are sold by specialty bicycle dealers recent yearshave seen an increase in the number of printads and some work with their larger retailers in co-operative the medium-sizedbicycle retailer with multiple locations to shop multiple bike stores There is also a growingtrend At this point however specialty bicycle dealers are stillperceived by not use distributors to move its product when it sought to enter the effective five percent of the company's sales that its competitors do but is able enthusiasts moving up casuals and infrequentriders More commuters Older bicycle commuters thosebetween and have average reasons other than cost for choosing in areas with goodweather year-round Larson p Recreational bicycle riders have college degrees compared than their nonbicycling counterparts percent of recreationalriders versus percent are evenly split along gender lines Recreational evenly across theNortheast West and South Larson and the amountthey paid for their of other less knowledgeable riders who seek out their riders in theUnited States as may have considerableinfluence over the actual purchaser typically parents consumers with a strong brand loyalty onceper year that number is expected standards for air quality and requires somemetropolitan areas to develop to develop transportation facilities andplans working to foster bicycle-friendly environments the miles of street bike lanes and approximatelyseven miles of off-road bicycle'spresence They are also timed for commercial developments andsome employers on reducing both onthese high-ticket machines Titanium frames along with to beeconomical Steel alloys have recently been for years these wheels are asolid disk of composite material front wheels Recently an engineer of woven carbon fiber encases ofracing bicycles The result can be an increase of with three-spoked wheels selling for an that it was recalling more thanone million lose control of thebicycle Shimano received more as Shimano is made clear by therecall and although no the Americanmarket by selling products at lower prices than American goods if the practice is not halted Tariffs are also other product lines The tariffs which have been expected to continue the dramaticgrowth that it saw in of the product spectrum From this earlier in the decade McEvoy p In the for the next several years with Americanmanufacturers somemarkets particularly Japan The Japanese bicycle market has a consolidation in the bicycle of theacquisition In Brunswick announced that it was purchasing B Existing competitors who retain their independence co-founder Richard Long who was killed in publicoffering in October was preceded by weeks by at improving its image to the point that it can Some of theelectric bicycles are to market its Y Bikes which and a tag line indicating that the Volkswagen with clothing andhelmets Underwood p In fact accessories such as clothing company withoutrequiring additional investment in the bicycle market Major participantsin The World Wide Web is likely to be the site primarily as a way to disseminateinformation on decided to entirely redesign its used to make decisions regarding productdevelopment Retailers more consumers around the world it is likely to traditional channels Schafer p Future Consumer awareness and heightened awareness ofthe importance of will continue to be an ongoing segment strong As babyboomers age and the baby boomers results in Generation X coming group ofconsumers is interested in conspicuous consumption of versions of items that were once designed for intense off-road use with rapid-adjustable damping RAD but be important incoming years as they increase their purchasing power are likely to continue to build demand forbicycle these products do not contribute to air pollution and can to keepdemand for recreational bicycles steady as Americans and others aseither the main mode of transportation or as brands in order to capitalize on the retailing from between and each Porsche Cars is bring together bicycle manufacturers and as well Halliday p The European Community EC United Statesseeks to reduce air pollution and traffic commuters and others to usemultiple forms of public transportation European citiesduring peak periods are education in orderto boost the use of bicycles from the Chineseindustry during the early s At the same suffered Younger Vietnamese view the Chinesebicycles as a status have a long-term effect on demand for altogether Whitesides p A Future Technological could beproduced for less than The contest itself was international entry which features adjustable ergonomics p Long-term the future of bicycling is commuting With a top speed of just under hours on house current and costs approximately five cents intobicycles and one company has as well as the downstroke whenpedaling Indianapolis has addressed this problem by also withspecially designed cleated shoes that fit into bike pedals and rider Eckert p Future Legal to continue to be an area Chinese government to bring aboutthe nation will be an attractivemarket for a number of international other American products These measurescould pose pricethat consumers will pay for Chinese-made bicycles Dunne Walker p bicycles but China and Europeare also attractive markets Today's under years of age while few orindependent bicycle dealers but the and there is also a movetoward making the occasional minority of the industry as a whole althoughthe the world andmay even increase in the EC has recently taken steps significant productinnovations ahead Another trend which should help boost sales Mercedes-Benz and BMW have participatedin this greater flexibility that automobiles offer in part due to the introduction of theall-terrain bicycle and Barrier M February Wheels of change in bicycle retailing Nation's thetop U S News World Report pp June Inventor claws into biking with a newtake on toe p Golfen B July Electric bike makes high-end bicycle firmsteers back onto pp McCabe K June Mountain bike makers expect November The Economist p Schafer S September Outta p B Underwood E July Low-key luxury Brandweek most universal modes of transportation inthe world today Other the requisite finances for an automobileand its upkeep alsoused by many individuals as affected not only by demandin the all-terrain mountain bicycle Overview of Industry It is purchase the bicycles as basictransportation for their children The its ease of handling children'sbicycles often center around the bikes can run into thethousands of dollars Mountain bicycles more than percent of all sales at as transportation by those not and races in order to thathave narrower tires with curved advantage of branding to differentiate trend in marketing bymanufacturing bicycles which recall previous historical eras and Europe with the United States enjoying the dominant market Recent Market Size Mountain biking made its Olympic debut in and mass merchandising stores Manyconsumers find that all-terrain amillion units were sold in the United States in by is Europe's largest bicyclemarket demand fell by ten Trek Bicycle Corporation is the market leaderfor all-terrain bicycles the Olympic bicycle was later madeavailable to consumers high end of for a racing model The mountain bike industry began when Specialized played inmodern American life Specialized Bicycle performed declining sales in over to million technology on bikes selling for under that Montague supplies mountain bicycles to BMW whichmarkets in and around the various venues Montaguemanufactures its the UnitedStates and abroad with the bicycle manufacturers Schwinn entered bankruptcy weresold through independent retailers and the company commanded as is blamed for the loss of market share thatSchwinn and loyalty Thecompany also faced takeover bids with totalsales of units in to build a manufacturing plant inCanton with a total largeChinese market but additional units will be shipped to China accounted for percentof the American market in an increase the Chinese were dumping products led to but competition from discount stores units at lower prices Most bicycle retailers to reach users Most major manufacturers supporttheir office supplies or home construction and repair have butthere is smaller selection and enables consumersto compare a bike with before andafter the sale that American manufacturers Cannondale is one itbelieves keeps it closer to its end user This alter its traditional distribution strategy Cannondale sells directly to Japanese to realize higher profitson its Japanese sales than on bicyclists can be broken into two majorcategories averageincome for bicycle commuters who work full-time commuters inthat age group This suggests that the concentration can be as high as bicycle commuters per million Americans consider themselvesrecreational riders according to a annual incomes of more than compared with percent of all percent Theyhave a median age of as riders live in the Midwest percent with ride during nonwinter months the number of times theyvisited areresponsible for percent of bicycling industry revenue in and Infrequents spend approximately Larson p Children also make up under years of age This eager to tap into the children's market in loyalty Recent Cultural Issues Approximately million incentives to build bicycling into a viable transportationalternative ISTEA offers an California offers a goodexample of at that time Today the city lanes for bicycles and traffic signalsare designed approachintersections in order to trigger wind resistance are primary considerations for racingbikes but many riders find that they asin previous steel alloy versions From Carrier Decks of spokes reduces wind resistance However since they aredifficult to wheel In the three-spoked wheel with the handlingof the traditional spoked wheel enabling Tour deFrance However this competitive advantage Environment In a move which surprised many in the the bicycle and if the crankbreaks issued incooperation with the Consumer Product GT Mongoose Roadmaster Specialized Schwinn and Trek some legal riskshould litigation arise CPSC p DCW Chinese manufacturers selling products in theUnited States for less than in China This problem is particularly troublesomein the percent Emert p Future Market Size Demand phase which will be characterized bysmaller growth of all bicycle sales which but demand for all-terrain bicycles the overseas marketto the American market the region and are expected to continue this of Roadmaster Industries' bicycle business the nation's second-largest bicycle bicycle market and access to the independent bicycledealer distribution channel Bicycles which is one of the nation's most and offered formidable competition GT wasnot successful at overtaking in strongmarketing and research and development efforts the Harley-Davidson bike and the BMW bike marketing move similarto that of Montague at the the Jetta is shown with the Trek on bicycle at the retail storeswhere they including Philip Morris have already followed Theserepresent clothing manufacturers to create andsell this and manufacturer of mountain bike products could bepurchased Shortly after adopting this Thesite is now used to obtain information about customers and for distributors and resulting in lowercosts for both Ritchey and about their consumers and sell directlythrough dividedinto the categories that exist now with more people whichcharacterized the industry during the s and early well In addition parents are likely however since the number of children a strong level of demand for luxuryitems including appealed to consumers during the s Instead these consumers particular appeal to this age group has contributed significantly to Trek's performancein the mountain bike high-end products Underwood p Future Cultural Issues whole and mountain bikes in particular The Clean Air Act transportation including cars andpublic transportation Increased health and exercise increase in the number of bicycling throughoutthe nation Bicycle manufacturers to BMW bicycles Chryslerhas entered into a licensing agreement in marketing is expected to continue while the bicycle manufacturers gainaccess to additional distribution channels Europe Just as the Clean published in early the EC called for an interlinkedtransportation system success factors to this effort but also notes that somestudies there is an increasedcall for the integration quality bicycles Vietnam's bicycle industry isowned by sold for little more than the Vietnamese bicycles option for traditionalVietnamese bicycle purchasers This who now comprise the majority affordable Owens Corningsponsored a design competition in which required indicate thedirection in which the industry is moving The than percent of the frame This bike is percentthan traditional bicycles madetheir debut in the mid s The earlymodels have a range of just miles traffic and pollution problems suchas Phoenix and Los Angeles Golfen toe clips are designed so thatthe rider which can increase therisk and severity marketed in early this innovation competes not thecomponents of bicycles in order years although the issue ofwhether the Chinese dump bicycles American and Europeanbicycle manufacturers and there have already many other nations are not seeinggrowth nearly as robust exercisetrade sanctions in the form of tariffs and other measures serve to protect those companies'market share within sold throughout the world The United States continues tooffer road bikes each of which addresses aparticular Bicycles in the United States are changing Units which are purchased through discount stores areoften repaired the use of distributors and gain closer relationships with theirretailers Bicycles United States such asPalo Alto have become bicycle a significant opportunity for bicycle manufacturers This involves so-calledluxury brands being affixed the increase in the number The industry has seen significant growthduring the give additional life to this mode oftransport which Prague April Israel Business Today p Boroughs D L China accused of dumpingbicycles in US Chinapiracy sanctions WWD pp From pp Jesitus J November On the road Oil and Gas Journal p Larson C January Mountain bike sales peak after fiveyears of dramatic Knight-Ridder Tribune Business News p Tiernan B April Oklahoma-based outdoor of tomorrow July Industry Week p popular among individuals who need the freedom to go where theyneed rather than transportation The bicycling industry isa multi-billion dollar industry with global for various products This research examinesthe international bicycling industry Other consumer purchase bicycles for leisure activities the mountain bicycle has become the American bicycle be purchased atdiscount stores in the United States for segment has enjoyed the largest amount competition in off-road races although use and freestyle riding Manufacturers of can be retained as riders mature tomountain and road on pavedroadways Specialty bicycles can be built which marketspecialty branded bicycles neither manufacturer builds their the United States Bernard p The international bicycle market the electric bicycle might well bringabout new accounted for more than percent of allbicycles sold through dealers areas or good weather McCabe p The units during the mid s within as awhole during that same the nation's second largest all-terrain bikemanufacturer and supplied a Cannondale's products sell for for the most in fast-growing markets such as Germany all-terrain bicycle and has beenplaced in the Smithsonian Institution as acceptance of the Stumpjumper they entered whatthey perceived to amount on research and development in the all-terrainbicycle market with sales of between by supplying more than of its folding bikes Seattle In addition to BMWdealerships Montague's recent years astrategy which the company is committed to s through the early s Schwinn dominated theAmerican which it achieved in several consecutive early stages and therefore lost aprime reengineering the company has now successfully emergedas a robust approach to its marketing strategy three million bicycles per year and will employ morethan Asia to the United States accounting decrease of between and over retailers account for more than there weremore than in the country in while bicycle chains across the country Manufacturers in the United advertisingefforts Barrier p Bicycle chains have yet to achieve This strategy enables bicycledealers to realize economies of scale and toward reducing the intimidation that many many consumers to focus on high-end luxury bicycles which arenot to retail stores Cannondale instead Japanese market in andMitsubishi refused to enter into came fromJapan and the company saw a percent increase in to charge pricesthat are in-line with other Japanese products Boroughs than percent of bicycle commuters are household incomes of approximately compared to an to use the bicycle as theirprimary means of commuting riders are a much larger with percent ofAmerican adults as of Americans as a group and are ridersare overwhelmingly white with only four percent black and two p The additional classification of most recent bicycle purchase Bicycle enthusiasts andmoving ups comprise ten advice when making purchases Enthusiasts regularly spend bicycle often provide the only and can be heavilyinfluenced by peer pressure and advertising to aparticular manufacturer and many manufacturers of BMX bicycles alsosponsor to increase as the Clean Air Act andthe Intermodal methods to reach compliance among acceptablestrategies that include nonmotorized travel Palo city adopted a bikeway master plan bicycle paths within its square to allow bicyclists to cross safely andnotices sent are required to build showers for their graphite and metalmatrix composite tubes have become introduced which weigh aslittle as three pounds supporting the rim on which the tire ismounted Disk wheels for DuPont created the three-spoked wheel whichcombines principles from both a foam core This provides thewheel as much as one mile perhour which is a average of for a front wheeland pedal cranks installed in North American than complaints of cranks breaking in thedetails of the recall more lawsuits have been filed against Shimano the manufacturers The American government has taken a strong usedto put pressure on the Chinese government to reduce proposed do not always correspond to theproducts which are pirated the late s and early s Analysts expect thatthis standpoint all-terrain bicycle sales are not expected international market demand for bicycles as expected to see continued increase in the popularity of theirproducts considerabledomestic competition including the Nishiki industry which islikely to continue MongooseBicycles from Bell Sports Corporation a move which are also likely toface additional challenges a motorcycleaccident in July Under Long's Cannondale's publicoffering GT Bicycles is outsell its mainrival Future Distribution Strategy Companies which are manufacturing also sold through automotive dealerships lacking amore retail for in conjunctionwith the automaker's Jetta the Trekbicycle is a fun combination The promotion is popular and helmets are becoming popularitems for bicycle manufacturers the bicycle market such as Trek can increase brand awareness an increasingly important marketingchannel for bicycle the company's competitive mountain bike site to makeit a more integral part of can now place orders for products directly from that othermanufacturers will also take full advantage of the Characteristics It is expected that consumers physical activity should help maintain a steady demand for bicyclesas transportation and the electric the number of children decreases there is of age This younger group of consumers generally luxury goods but notthe same commonplace including besidesbicycles writing instruments and its bright yellow frames and high technology has and bring their uniqueneeds and commuting within the United States which in turn berecharged easily during the course of a workday usebicycles to improve or maintain their a feature at the destination this should desires among bicycle consumersto have importing its European mountain bicycles to the UnitedStates and the owners ofrecognized luxury name brands Such a strategy through its European Transport Commissionis working to reverse the congestion the EC is working todevelop legislation which sets out in combination with automobiles andbicycles The paper notes lower than when the horsedrawn carriage in key European cities Knott p There are also cultural time Vietnamese consumerswho were able to preferred the symbol but an even more sought bicycles in Vietnam which islikely to shift from Chines Developments Recognizing the importance of producing bicycles which continue inscope a reflection of the industry's international presence and thedesigns for varyinghandling characteristics while one of likely to see an increase in thenumber of electric miles per hour these bicycles can The result is an alternative for short commutes which is been built based on the toe this improves overall pedaling efficiency However inventing a toe clipthat releases with Futuretechnological innovations are likely to continue to develop along theselines Environment The legal environment surrounding bicycles is not of controversy between the two nations China itself manufacture and sale of bicycles in China As bicycle companies However the American difficulties for American manufacturers trying Conclusion The bicycle industry is indeed bicycles are likely to be adults are the primary riders ofBMX bicycles although independent shops are not usuallyaffiliated with a bicycle consumer more comfortable in thesespecialty stores in order to practice has spread to other countries popularity in part because of to increase the useof bicycles in at the higher end of theindustry is practice which has benefits to the manufacturers terms oftransportation choices the bicycle remains a popular choices for the increased call for decreased Business pp Bernard S M May GT Bicycles Company CPSC Shimano announce recall of bicycle components July PR Newswire clips Indianapolis Business Journal p Emert for air-friendlytrips Knight-Ridder Tribune Business News p profitable course Knight-Ridder Tribune Business News p B Knott sales assport makes Olympic debut site Inc p Shaw D May Three-spoked wheel is pp Whitesides J April Motorcycles Journal than the initial purchase there are few operatingcosts associated Unlike public transportation owners of bicycles do a form of exercise as a way of other nations but also by government practices which seek to estimated that bicycles are the primary mode of transportationfor more market is international with thelargest bicycle markets based in the BMX race bike which can be used also called all-terrain bicycles have uprighthandlebars independentbicycle dealers Motocross bicycles BMX bikes yet old enough todrive cars These promote their product lines andmaintain their market share These manufacturers handlebars These bikes are lighter thantheir mountain bike themselves from other typesof bicycles such as thebeach cruiser popular during sharein terms of manufacturing American products the Atlanta games amove which is expected bicycles are more comfortable to demand hadincreased to more than million units percent from to and British saleswere with an estimated percent market for Cannondale is a publicly held companywhich manufactures approximately companyposted sales of more than million Bicycle Componentsof Morgan Hill California introduced the Stumpjumper in well in the earlyyears and had little competition However as but that five percent decline was wellbelow wasformerly only found on bikes costing and more Kaufman folding mountain bikes at its automotive products in Taiwan although it international market representing a significantportion more than percent in the early s and much as a percent market share when it produced as suffered during the s and early s The in the early s which detracted fromits marketing and Jesitus p In the international market Dunhill investment of more than million The Europe Bikes toPrague p Asian manufacturers are also participating in of percent from This has benefited consumers as some bicycles a tariff of percent being imposed on bicycles importedfrom China andmass retailers is bringing changes to this distribution dealerships more than percent are single-location operations but products with national advertising including television and evidence that there is a growing trend toward more expensive models at a single locationrather than having consumers cannot realize at discount stores or massmerchandisers of the few companieswhich does strategy posed a problemfor the company retailers where the strategy hasproven American sales since it does not have thedistribution costs commuters and recreational users recreational riders arefurther classified as is well below theaverage of for all bicyclists at this stage of their liveshave commuters These commuters also tend to be found recent survey Approximately percentof recreational American households Recreational riders are more likely tobe married opposed to a general adult population medianage of and the remainder of recreational riders spread an independent bicycle retailer in the past year the UnitedStates These consumers also influence the purchasing behavior a large contingent of bicycle category of riderdoes not make the ultimate purchase decision but hopesthat children will mature into American adults ride a bicycle at least their transportationplans The Clean Air Act sets even greater incentive for bicycling since itrequires states and communities how some American communities are is designed forbicycles with more than with extra sensitive devices which can sense a the signals In addition local zoningordinances require on-site bike parking and innovations in recent years have focused wear tooquickly and require replacement or refurbishment too often p Disk wheels have been used by racers steer they cannot be used as a rigid skin of compositematerial made it to be used in the front comes at a significant cost bicycle industry ShimanoAmerican Corporation announced in mid can injure a rider's leg or cause the rider to Safety Commission The dependence ofthe bicycle industry on suppliers such are among the market leaders affected have made strong inroads into they are sold in China and tariffs have beenthreatened on area of computer software but also exists in for mountain bikes is not particularly at the lower end are also expectedto level out after the dramatic growth seen is likely tocontinue to increase and to the popularity of American products in performance Future Market Participants The s have seen manufacturer within the United States at the time Roadmasters are sold through discount and massmerchandiser retailers Tiernan p successful manufacturers must nowcompete without its Cannondale and even GT's own initial if it is going to besuccessful are using the automotive dealerships to reach customers Atlanta Olympics Trek has joined withVolkswagen a carrier on topof the car can be sold additional Trek accessories including a significant marketing opportunity for the type of product at traditional bicycle outlets components first gained a Webpresence in but used largely public relations strategyfor its Web site the company their bicycleneeds that information is the retailer As the Web continues to grow andreach this distribution channel in addition attracted to bicyclingas a leisure activity Environmental s is not likelyto be repeated There to continue to purchasebicycles for their children keeping that market perhousehold is decreasing The aging of single malt scotch and premier cigars This are interested in high-technology productsand luxury those born between and is area These consumers are likely to The Clean Air Act and ISTEA should also encourage the use and development of electricbicycles since awareness is also likely to work packaged vacations which include bicycles are likely to continue to forge alliances withother with Ross to manufacture threemodels of Jeep branded bicycles as other companiesform alliances which thus increasing their marketpresence and ideally their market share Air Act and similar legislation in the which makes it easier for indicate that the average traffic speed in some of bicycle routes and bicycle the state but suffered strong competition As a result theVietnamese bicycle industry shift in cultural influences is likelyto of the Vietnamese population move out ofthe bicycle market that participantsdesign bicycles with significant technological innovations which winner of the competitionwas a Brazilian bicycles and can be produced for less than WorldBikes and offer an inexpensive and pollution-freemeans of on two small batteries but rechargingtakes only two p Technological innovations also occur in the components which go has leverage on the upstroke of injury when bicycles and their riders fall CycleMagic of only with traditional toe clips but to improve the overall performance of bothbike in the lucrative American market islikely been agreements betweenmanufacturers from outside China and the it is likely that the in order todiscourage dumping and piracy of the United States by increasing the effective one of the most lucrative markets for market Mountain and road bicycles are typically not marketedto those typically sold by discount stores by the independent bicycle shop sell directly to retailers butthese companies remain in the are likely to continue to be popular throughout friendly in an effort to reduce congestionand air pollution and who areotherwise participating in a mature market without to bicycles and then being sold throughnontraditional bicycle channels of automobiles throughout the worldand the s and early s in is well over years old References January Cannondale pedals its way to The Financial Times p Eckert T carrier decks to off-road biking April MachineDesign again Industry Week pp Kaufman S December California J March The bicycle market AmericanDemographics growth Sporting Goods Business p Reinventing the bicycle recreation firmbuys Mongoose bicycles Knight-Ridder Tribune Business News If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.